Geoffrey the Giraffe is setting up shop at the largest shopping and entertainment destination in North America.
This Friday, WHP Global’s Toys “R” Us will open its second U.S. flagship store at Mall of America — its first in partnership with Go! Retail Group under a new arrangement to open flagships across the country. The new store in Minnesota features more than 11,000 square feet of the hottest toys and games for kids of all ages.
After the success we’ve experienced with our first flagship at American Dream and shops inside Macy’s, bringing Toys “R” Us to Mall of America was a must. There is the perfect mix of entertainment and retail that makes it a highly trafficked go-to-destination for families year-round."
At Mall of America, families can attend a ribbon-cutting ceremony at 9:00 am on Friday, during which the first 50 attendees will receive a special gift. Throughout the weekend, the store will host giveaways, offer activities, and families can get pictures taken with Geoffrey.
“It is incredibly exciting to be a part of the return of Toys “R” Us and we are fortunate to have the backing of WHP Global and Mall of America as we bring this flagship store to life for families just in time for the holidays, ” says Gideon Schlessinger, CEO of Go! Retail Group.
Next year, the Toys “R” Us flagship store at Mall of America will expand to offer Geoffrey’s Cafe and Ice Cream Parlor in addition to new, interactive experiences, events, and product demonstrations from an array of toy and game brands.
Toys “R” Us remains a global icon with more than 1,400 stores and a growing e-commerce business operating in 31 countries.
In the U.S., WHP Global’s relaunch of the retailer and its sister brand, Babies “R” Us, began with the opening of a flagship store at American Dream in New Jersey two years ago. The store, operated under license by Toys 4 U, was followed by the nationwide rollout of Toys “R” Us at Macy’s last year. Now, with Toys “R” Us shop-in-shops at more than 452 Macy’s stores, the retailer is expanding its footprint across “air, land, and sea” through additional partnerships. A Babies “R” Us flagship recently opened at American Dream while the first Toys “R” Us airport store will soon open in Dallas Fort Worth International Airport later this month in partnership with Duty Free Americas.
Go! Retail Group has plans for as many as 24 Toys “R” Us flagship locations that are designed to complement the existing footprint in Macy’s.
Toys “R” Us at Mall of America is located on Level 1, East.
