Hasbro is celebrating the 40th anniversary of Transformers with a full lineup of new products on the way.
Transformers got its start in 1984 with action figures able to transform from robots to vehicles. Since its beginning in the world of toys, the brand has seen success with multiple animated series, movies, games, and more. Now, inspired by 40 years of Transformers history, Hasbro has secured licensing partners with plans to launch new products throughout the year.
HWR G1 Optimus Prime with Ghostbusters Ecto-1 graphics ($29.99) | Source: Jada Toys
HWR Ghostbusters Ecto-1 with Optimus Prime G1 graphics ($19.99) | Source: Jada Toys
Jada Toys has plans for a mashup between Transformers and another beloved ‘80s franchise, with two Ghostbusters and Transformers 1:24 scale die-cast vehicles. The HWR Ghostbusters Ecto-1 with Optimus Prime G1 graphics and the HWR G1 Optimus Prime with Ghostbusters Ecto-1 graphics will launch this Fall.
Other toy and collectible offerings on their way include the launch of new character figures in the Blind Box, ReAction, and Super Cyborg lines from Super7 this fall, as well as new Transformers x Pop! figures from Funko this summer.
Beloved since its inception in 1984, Transformers has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world.
Three new figures from Threezero include the limited-edition MDLX Optimus Prime (Vintage Animation Edition), MDLX Bumblebee (Vintage Animation Edition), and MDLX Megatron (Vintage Animation Edition).
Robosen is also ringing in the 40th anniversary with its robot sequel to the Flagship Optimus Prime; FiGPiN is relaunching its XL collectible enamel pin of Optimus Prime and Megatron in late spring; and New Zealand Mint is bringing a new limited edition coin featuring the first Transformers comic cover.
The world of entertainment will also be celebrating the anniversary. Paramount will see new animated releases, including the movie Transformers One as well as the second season of Transformers: Earthspark. The Masked Singer will also feature a Transformers-themed episode.
Hasbro’s Transformers brand has 40 years of history behind it and is ready to celebrate that legacy with a full lineup of new products, promotions, entertainment, and more. Nostalgic kidults and new young fans alike will have something to enjoy.
For a deeper look at what else is in store for the 40th anniversary of Transformers, check out “’Til All Are One!” in The BIG Toy Book issue on Feb. 26.
