Trick or Treat Studios, a manufacturer of horror collectibles, masks, games, and action figures, is slashing its way into Toy Fair this weekend. The company will unveil a fresh lineup of licensed action figures and collectibles, reinforcing its dedication to bringing iconic horror and cult characters to life in new ways for fans and collectors worldwide.

“New York Toy Fair 2025 is the perfect stage to showcase our passion for horror and cult classics,” says Justin Mabry, Co-Founder of Trick or Treat Studios. “From Hellraiser and Army of Darkness to Bozo, we’re delivering something for every collector.”

Expanding its action figure lineup, Trick or Treat Studios will introduce several new licensed lines:

  • Hellraiser: Pinhead, Chatterer, Female Cenobite, and Butterball join the Scream Greats 8-inch figure line, releasing in late 2025.
  • Terrifier 2: A 5-inch figure line featuring two versions of Art the Clown, Sienna, and Pale Girl, plus a fully sculpted 12-inch Art the Clown figure, releasing in 2025.
  • GWAR: A 5-inch figure line with a collector’s case and build-a-figure component, launching in 2025.
  • Army of Darkness: A 5-inch action figure line featuring Ash and Deadite soldiers, set for 2026.
  • Trick ‘r Treat: A 5-inch figure line featuring Sam, Laurie in both human and werewolf form, and Mr. Kreeg, arriving in 2026.
  • RoboCop: A 6.75-inch collection featuring RoboCop and Clarence Boddicker, launching in late 2025.
  • Return of the Living Dead: A 5-inch Tarman figure with a barrel accessory and black “trioxin” slime, releasing in 2025.
  • Bozo the Clown: A 5-inch figure of the legendary clown with accessories, set for 2025.
  • Day of the Dead: A 5-inch line featuring Bub, Rhodes, Dr. Tongue, and Sarah, releasing in 2025.
  • House of 1000 Corpses: A 12-inch talking Captain Spaulding figure, set for 2025.
  • Ultimate Doll – Trick ‘r Treat: A nearly 3-foot-tall Ultimate Doll version of Sam with removable head and hands for future accessories.
  • Scream Greats Wave 2: Featuring characters from Killer Klowns from Outer Space, Halloween, and Jeepers Creepers, releasing in 2025.

Trick or Treat Studios will show its new products at Toy Fair, March 1-4, 2025, at the Javits Center in New York City. Attendees can visit booth No. 5368 to learn more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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