Guru Studio is extending the international reach of its animated preschool hit, True and the Rainbow Kingdom.
New broadcasters have acquired rights to the series, including Clan RTVE (Spain), Carousel (Russia), WarnerMedia Boomerang (France, Africa), Mediacorp Okto (Singapore), EBC YOYO (Taiwan), TG4 (Ireland), Spacetoon (Middle East), Channel 4 (Finland) and Pixel (Ukraine). Gloobinho (Brazil), NET (Indonesia) and NINE (Australia) acquired the fourth season of True after finding success with the earlier seasons.
“True and the Rainbow Kingdom is building a massive global fanbase with its message of empowering kids to be mindful, compassionate, and courageous,” says Jonathan Abraham, vice president of sales and business development, Guru Studio. “With the show performing extremely well on top linear channels, we’re continuing to see enthusiasm from new broadcast partners all over the world.”
Guru Studio also inked new deals for True Halloween costumes this season with partners including Spirit Halloween, Studio Halloween, and Fun.com.
For a look at some of the latest toys from United Smile/Imports Dragon inspired by True and the Rainbow Kingdom, check out page 82 of the October 2021 issue of the Toy Book.