Guru Studio Inks New Distribution Deals for 'True and the Rainbow Kingdom'

True and the Rainbow Kingdom | Source: Guru Studios

Guru Studio is extending the international reach of its animated preschool hit, True and the Rainbow Kingdom.

New broadcasters have acquired rights to the series, including Clan RTVE (Spain), Carousel (Russia), WarnerMedia Boomerang (France, Africa), Mediacorp Okto (Singapore), EBC YOYO (Taiwan), TG4 (Ireland), Spacetoon (Middle East), Channel 4 (Finland) and Pixel (Ukraine). Gloobinho (Brazil), NET (Indonesia) and NINE (Australia) acquired the fourth season of True after finding success with the earlier seasons.

“True and the Rainbow Kingdom is building a massive global fanbase with its message of empowering kids to be mindful, compassionate, and courageous,” says Jonathan Abraham, vice president of sales and business development, Guru Studio. “With the show performing extremely well on top linear channels, we’re continuing to see enthusiasm from new broadcast partners all over the world.”

True and the Rainbow Kingdom Halloween Costumes | Source: Guru Studio

True is available on Netflix in the U.S. in addition to AVOD platforms, including YouTube and YouTube Kids.

Guru Studio also inked new deals for True Halloween costumes this season with partners including Spirit Halloween, Studio Halloween, and Fun.com.

For a look at some of the latest toys from United Smile/Imports Dragon inspired by True and the Rainbow Kingdom, check out page 82 of the October 2021 issue of the Toy Book.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Guru Studio Inks New Distribution Deals for ‘True and the Rainbow Kingdom’

Related: Guru Studio Names Dattaguru Mahabal Vice President of Finance

About the author

James Zahn