UYoung signed a deal with Mattel to be the global master toy partner for its new boys’ action series BattleClaw. The deal marks the first time a Chinese property has signed a global master toy license and also the first time such a license will have its worldwide launch in China.
The series targets boys ages 6 to 10 and is set to launch on Chinese state broadcaster CCTV this month.
Mattel will manufacture, distribute, and market a wide variety of toys and consumer products, as well as manage the global licensing and merchandising for the property.
