Toys R Us

Toys R Us
Source: V1 Analytics

A new video from V1 Analytics is pushing the nostalgia buttons while also reminding the toy industry of some not-so-old wounds.

The data visualizer offers a look at the growth, contraction, collapse, and seeds of rebirth that have been planted for Toys “R” Us in the U.S. Using multiple data sources, the video focuses on the company’s physical footprint from 1957 to 2020 and includes Toys “R” Us, Babies “R” Us, Kids “R” Us, and Imaginarium locations.

Following the bankruptcy and liquidation of Toys “R” Us operations in the U.S., the company reinvented itself to emerge as Tru Kids Brands last year. A pair of brand new Toys “R” Us store concepts opened in New Jersey and Texas during the last holiday season. Our sister publication, the Toy Insider, released an exclusive video showcasing the New Jersey location last December.

Both new Toys “R” Us locations were temporarily closed in March due to the spread of the COVID-19 pandemic.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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