The challenges are heavy, but Walmart isn’t slowing down.

The retail giant reported $165.6 billion in first quarter revenue for fiscal year 2026, up 2.5% — or 4% in constant currency — despite a calendar curveball from last year’s leap day. The big story in Q1 (outside of tariff troubles) is in Walmart’s e-commerce business. Global digital sales jumped 22%, driven by high-velocity growth in store-fulfilled pickup, delivery, and its booming online marketplace.

“We saw strong growth in categories like toys, kids apparel, and our baby categories,” said John Furner, President & CEO of Walmart U.S. on an earnings call this morning. “Toys have had a strong quarter, particularly during the holiday.”

Tariffs were a major discussion point with Walmart CEO Doug McMillon commenting on the recent progress made between the U.S. and China.

“I want to thank President Trump and Secretary Bessent for the progress made recently,” McMillon said. “We’re hopeful that it leads to a longer-term agreement between the U.S. and China that would result in even lower tariffs. We will do our best to keep our prices as low as possible. But given the magnitude of the tariffs, even at the reduced levels announced this week, we aren’t able to absorb all the pressure, given the reality of narrow retail margins.”

In an interview with CNBC, Walmart Chief Financial Officer John David Rainey said tariffs are “still too high” and noted that higher retail prices will begin later this month and into June.

Looking ahead, Walmart, like the toy industry, continues to evolve as it faces uncertainty ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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