Warner Bros. Consumer Products (WBCP), DC Entertainment (DCE), and Mattel are entering an exclusive partnership with Target Corporation for the DC Super Hero Girls merchandise collection, set to launch nationwide in March exclusively in Target and worldwide in July. The collection features multiple categories, including toys and dress up, apparel, accessories, and publishing.
Boomerang, a division of Turner, will also be the exclusive broadcast partner for DC Super Hero Girls, and will launch the first animated TV special and the series of digital shorts. The shorts will also feature on Cartoon Network’s CN App.
WBCP, DCE, and Mattel will launch a DC Super Hero Girls App in March, allowing fans the opportunity to watch the animated shorts, play games, interact, and connect with the franchise wherever they go.