Specialty toy stores continue to serve as a launchpad for innovation, offering products that stand out on crowded shelves and create memorable shopping experiences. These are the latest games, collectibles, and toys making their way to specialty retail channels. Whether they’re inspired by popular trends, built around unique play patterns, or designed with collecting in mind, these new arrivals offer fresh opportunities to engage buyers of all ages.
MAGIC JELLYKINS
Kids can discover which Magic Jellykin they have by adding water to its container, shaking it, and watching as their new food-themed squishy pal is revealed. There are 20 different styles to collect.
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NATIONAL GEOGRAPHIC JUNIOR ROBOTICS BUGS KIT
With this 125-piece set, kids can build robotic bugs that really move. Three insect skins included.
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PETIT COLLAGE 20TH ANNIVERSARY MY PLANET EARTH FLOOR PUZZLE
Little puzzlers build an 18-inch Planet Earth scene with 25 chunky pieces, five habitats, more than 40 animals, and search-and-find play.
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3D COLORING SLIDES — MERMAID
Colorists layer five illustrated slides inside a sturdy frame, transforming finished artwork into a multi-dimensional display-ready mermaid scene.
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DANIEL TIGER’S NEIGHBORHOOD KIDS TOOTHBRUSH TIMER
Daniel Tiger helps preschoolers brush for two minutes with musical timing, character appeal, and routine-building play designed to support healthy dental habits.
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WYLDSHYRES
Big feelings become imaginative adventures with collectible character toys designed to help kids recognize emotions, build resilience, and embrace individuality through storytelling.
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DUNGEON CRAWL AT THE HAUNTED MALL
Readers battle supernatural mall chaos, 1980s weirdness, and choose-your-path danger in a gross-out adventure packed with friendship, monsters, and replayable endings.
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PUTT & SPLASH ADVENTURE CENTER
Transform your backyard into an adventure zone. This set comes with a water tower, putters, golf balls, and three customizable golf paths for kids to build and rebuild however they want.
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NO-SEW SNACK PALS
This beginner-friendly, no-sew craft kit encourages kids to create three personalized kawaii snack pillows. It includes a photo guide and all the materials necessary to create a cuddle-worthy plush pal.
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BUILD YOUR OWN TRACKS FLOOR PUZZLE
Kids become train conductors with this puzzle as they piece together the tracks, wind up the trains, and watch them race along the routes.
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LEGO MINIFIGURES COLOR ME SILICONE MAT AND MARKERS PIRATE
A reusable LEGO Minifigures Pirates silicone mat pairs with six washable markers for mess-free coloring, wiping, and repeat creative play.
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SESAME STREET: POP AND PLAY WITH ELMO!
Little hands press four colorful pops while Elmo, Tango, Cookie Monster, and friends introduce counting, opposites, colors, language, and motor skills.
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UNICORN CASTLE PLAYSET
The wooden Unicorn Castle gives fantasy fans cozy stables, an elevator, a courtyard, a rainbow bridge, flags, and open-ended spaces for magical storytelling.
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MULTIPLE PACIFIER HOLDER, SNACK TRAY, AND TEETHER
This patented baby essential holds multiple pacifiers, works as an on-the-go snack tray, and doubles as a teether for sore gums.
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SANIBEL
Tweens will move across the seashore to collect shell tiles and place them in their bags. Players earn points based on how they arrange the shells on their bag’s grid.
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MINI BRANDS REALLY WORKS VINYL PLAYSET SERIES 1
Fans can unbox a real working record player that spins and plays music. Each playset comes packed with a limited edition Mini Vinyl record and a Mini Record Stand, perfect for displaying a collection. There are 45 albums to collect from Bruno Mars, KISS, Rick James, Fall Out Boy, and more.
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AVAILABLE FALL 2026
POKÉMON PIKACHU PUPPETRONIC BY REALFX
Pikachu comes alive with more than 100 action and sound combinations, touch sensors, blinking eyes, mouth movement, and soft puppetronic play. Created by Wow! Stuff.
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FEELINGS YOU DON’T HAVE WORDS FOR: TENDER COMICS ABOUT LOVING YOURSELF AND OTHERS
Tender comics, wellness resources, and reusable stickers offer gentle emotional support as Karepango characters navigate anxiety, connection, humor, and everyday feelings.
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SEW CRAFTY COTTAGE
Beginner sewists create woodland stuffies, a pencil pouch, a coin purse, and more with pre-printed pieces packed inside a keepsake cottage box.
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COLOR GEM TREASURE CHEST
Toddlers unlock a pirate chest filled with crackable numbered gems and coins while building color, number, shape, hand-strength, and coordination skills.
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CANDYLAND CHEEBEE FIGURES
Kids can collect all 10 scented collectible figures to show their love for the classic board game. The collection includes characters like Mayor Mint, Queen Frostine, Princess Lolly, and King Kandy.
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KRAFT SQUISHI TOYS
Scented, textured, and squeezable figures offer tactile, collectible fun with favorite food brands like Kool-Aid Man, Jell-O, and Oscar Mayer.
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WONDER CLUB: WISHING WELL PREMIUM VINYL FIGURE
Artist Andrea Kang’s Wonder Club characters arrive in surprise boxes with 4-inch premium vinyl figures, removable bases, and whimsical mystery packaging.
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WONDER LIGHTS EDUCATIONAL FLASHLIGHT PROJECTORS
Kids can insert one of three disks into a handheld projector to see vibrant and unique images. The series features fun themes, including dinosaurs, outer space (pictured), sharks, and cute animals.
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AVAILABLE SUMMER 2026
SPHEREHEDZ
Sphere-shaped battlers spin open inside an 11-inch arena, revealing surprise designs as characters bump, react, and compete to stay open.
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PEN CREATOR STUDIO
Young designers create and personalize 10 colorful pens using a workstation, tools, and more than 50 accessories and decorations.
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CROSS THE LINE
One player chooses whether the selected card will elicit a revealing or good-hearted response, then reads the question and all responses out loud. Players will determine where they land on the spectrum of replies, and others attempt to guess and cross the line.
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KANOODLE FAN EDITION
This special anniversary edition brainteaser features color-coded cases that unlock exclusive puzzles, pieces, and shake challenges. Collecting both editions unlocks access to more than 500 challenges created with input from the puzzle community.
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MONOPOLY KEITH HARING POP SHOP 40TH ANNIVERSARY EDITION
Celebrating the 40th anniversary of Keith Haring’s Pop Shop, this special-edition set infuses Monopoly with the artist’s most memorable masterpieces, from reimagined tokens and cards to properties tied to Haring’s history.Â
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DOMO
Domo returns with his blocky shape, fuzzy texture, and wide-open mouth. This nostalgic mascot is gaining new fans on TikTok and Instagram, making him a quirky collectible for longtime and new fans alike.
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HELLO KITTY KEYRING WITH CHARMS
Hello Kitty fans can clip colorful charm styles onto everyday essentials with a licensed keyring featuring mini charms, a clip, and a heart-shaped split ring.
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MGA’S MINIVERSE REAL MUSIC
Each mystery pack ($11.99) includes four mini vinyl records that play 30-second clips when paired with the MGA’s Miniverse Real Music Record Player ($21.99). Fans can listen to songs by Britney Spears, The Beach Boys, Blink-182, Amy Winehouse, Public Enemy, Elton John, Def Leppard, and more.
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BRIO FLORA FLOWER DELUXE TOWN SET
Storytellers can build a magical Brio Flora world with 47 pieces, eight new friends, colorful accessories, paths, decorations, and hidden magnetic play features.
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PETS ALIVE MOMMY CAPYBARA AND BABY SURPRISE
Mommy Capybara waddles with surprise babies in tow, creating an interactive family parade with a bathtub, magnetic duck, and nurturing play accessories.
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CRAZY AARON’S BETTER BUTTER BUTTERCREAM THINKING PUTTY
Buttercream Thinking Putty brings a soft, smooth, frosting-scented feel to sensory play, with a teal color and a satisfyingly creamy texture.
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CARRERA SPEED ARENA — DISNEY CARS
Lightning McQueen and Cruz Ramirez race around a compact Cars-inspired track with hand controllers, a lap counter, and battery or USB-C power.
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DINOSAUR VOLCANO BATTLE
Dinosaur standees face off in real-time lava-launching battles as players load fireballs, knock down opponents, and race to rule the Jurassic period.
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ROGUE RACERS
Kids race R/C vehicles with a floating character head that bobs and spins via an internal air-jet system. Simple controls support obstacle courses, head-to-head races, and creative driving challenges that reward experimentation and physical play.
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GRABITS SHAKE ’N ROLL RATTLE
Babies can grip, reach, and explore a waterproof, dishwasher-safe rattle with a soft exterior and colorful interior built for early sensory play.
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HONEYSTICKS BATH DROPS — COLOR MAGIC 36 PACK
Bath time becomes color-mixing play with 36 fizzy drops in a reusable tin, using food-grade ingredients and fragrance-free, residue-free pigments.
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GIANT GLOW IN THE DARK STRESS BALL
Stress relief goes big with a glow-in-the-dark 15-inch circumference ball that stretches, squishes, and shines green.
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NIMBLE KNITTER FLIPPER
Young knitters use wide and narrow ends to make tubes, then shape them into balloon-animal-style characters with felt sticker details.
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MODEL P2 — PRINT PRO CAMERA
Budding photographers capture HD photos, 1080p videos, and selfies, then print monochrome memories in four colors using frames, filters, and creator modes.
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THE MANDALORIAN AND GROGU CABLE GUYS
Gamers can collect The Mandalorian or Grogu (pictured) as sculpted figures that hold gaming controllers or phones.
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FOOSBOTS RIVALS CUP
Players can squeeze the USA-, Brazil-, or Mexico-branded foosbots to make them spin and kick the small soccer ball across the 3-foot felt field.
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MI HOUSE — MIA
Aspiring artists paint, assemble, and glue a collectible miniature house, then store Mia, furniture, and accessories inside the finished display-ready play space.
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SPLASH JAM BUBBLE TUNNEL
Pop open this play tunnel and watch it fill with bubbles thanks to a hidden, battery-operated bubble machine and fan. When playtime is over, the set collapses and stores away for next time.
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BIG SQUIJ
These bright, chunky Squijis give fidget fans something to squeeze. The Big Squiji collection features a green Dino (pictured), a Rocket Pop, a Hot Dog, a Watermelon, and a Pastry, all jumbo-sized and made from soft, slow-rise material for satisfying squishing and relaxing hands-on play.
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FIFA ARCADE SOCCER ROUNDABOUT
Young athletes sharpen aim, coordination, and confidence with a FIFA World Cup 2026 target game built for backyard practice and team warm-ups.
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GOKI LABIRINTO BALANCE BOARD
Balance play gets a brainy twist as players guide three colorful balls through an infinity maze using foot movement, core control, and focus.
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PEPPA PIG: THE NEW BABY SISTER TONIE
Peppa Pig stories help preschoolers explore welcoming a new sibling, becoming a bigger sister, family heirlooms, and baby care.
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BIRTHDAY CAKE ICE CREAM SLIME
Birthday cake-scented cloud dough slime mixes a soft texture with themed sprinkles and a balloon charm for premium sensory play.
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MICRO EXPLORERS
Highlights puzzles slide into microscope play as young explorers solve jokes, riddles, hidden pictures, and tiny challenges across big adventure themes.
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MEGA HORK
Randimals scales up Hork into a mega plush inspired by fan demand, blending combination-animal weirdness with the brand’s message of celebrating our differences.
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PLUSHGOALS PLANET — HEAVENLY HIGHLANDS SCENTED PLUSH
Heavenly Highlands plush cows pair fluffy hair, flower accents, and soft scents including Rose, Jasmine, and Forget-Me-Not.
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GROW’N UP SPLASH N SLIDE FUN WATER TABLE
This two-level, colorful water table encourages kids to race balls through spiral chutes and pour water to spin a wheel. It comes with buckets, boats, and a flipper for interactive fun.
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CREATIVITY FOR KIDS GLAMOUR PETS UNICORN
Young stylists practice pretend makeup on washable flocked pets using kid-safe cosmetics, press-on eyelashes, glam accessories, and a coordinating pet purse.
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SCALLOPED RATTLE BOWL + WOODEN SENSORY BALLS SET
Design-forward sensory play meets home decor with a soft silicone rattle bowl and wooden balls made for little hands to feel and explore.
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MAGSHUTO KNOCKOUT RAIL
In this magnetic game, players compete to claim slots on the rail and knock the competitors off.
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AMERICA ABC
Little readers explore American people, places, inventions, and symbols through an alphabet board book with sturdy star-shaped flaps.
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NOAH’S ARK POP UP TOY
Toddlers press spring-loaded wooden figures and watch them pop up, building cause-and-effect learning, hand-eye coordination, and fine motor skills.
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HEX BOTS EXPLODAPEDE R/C
A clip-together robotic centipede curls up, waits for the timer, then springs into crawling action with LED eyes and lifelike legs.
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COLORFUL MALTOSE JELLY CUBE-SHAPED STRESS TOY
Colorful cube-shaped stress toys offer kids squishy fidget play as party favors, classroom rewards, and concentration breaks.
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DRAGON DICE PEN WITH MINI DICE & CHARACTER SHEET
Tabletop gamers get a dragon-topped writing tool with a full set of mini dice inside, plus a character sheet and ink refill.
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SLOW RISE SQUISHY BUTTER
Butter gets the squishy treatment with a slow-rise sensory toy that looks and smells like butter but squeezes like a fidget.
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MOMIJI OUT OF THIS WORLD BLIND BOX MESSAGE DOLL ASSORTMENT & BLIND BOX SIDEKICK ASSORTMENT
Collectors can unbox message collectible dolls with secret notes or plush sidekicks with collector cards and stickers, all centered on friendship and kindness.
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Stay on the Pulse of Play!
A version of this feature first appeared in The Toy Book‘s 2026 Specialty Toys & Gifts Issue. Read the full issue here!
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