Just in time for National Ice Cream Month this July, Melissa & Doug is partnering with iconic ice cream maker Van Leeuwen to create new toys, treats, and more for the summer celebration. 

The limited-edition licensed playsets put a sweet spin on Melissa & Doug’s bestselling Scoop & Serve Ice Cream Counter, celebrating its 10th anniversary this year. Kids can step behind the counter of the cult-classic scoop shop and serve up colorful stacks of wooden scoops, complete with decorated cones and cups and a variety of toppings. Families can either bring home the full 29-piece counter playset for $64.99 or smaller, grab-and-go scoop packs for $12.99 each. 

As the cherry on top, each playset includes a special coin that families can exchange for a free, real-world scoop of ice cream at their local Van Leeuwen. Select scoop shops will also feature a limited-edition Melissa & Doug-inspired flavor: Berry Good Imagination. To get a taste, fans can visit participating Van Leeuwen locations in New York, New Jersey, Connecticut, and Pennsylvania throughout July. 

Families can visit their local Van Leeuwen location for a Melissa & Doug-inspired ice cream flavor. | Source: Melissa & Doug

For even more fun, Melissa & Doug and Van Leeuwen are hosting a super-sweet sweepstakes. Families can enter to win ice cream, playsets, and other goodies, but only one winner will receive the ultimate grand prize: a private Van Leeuwen ice cream party for 10 guests, as well as the playsets and $100 gift cards to both Van Leeuwen and Melissa & Doug. To enter, simply follow both brands on social media and tag a friend. 

The Melissa & Doug x Van Leeuwen play sets are now available online and at the brand’s flagship store at the Westchester Mall, while supplies last. For more information, visit melissaanddoug.com


MELISSA & DOUG X VAN LEEUWEN SCOOP SHOP ICE CREAM COUNTER PLAY SET

This 29-piece set invites kids to step behind the counter of the cult-classic ice cream shop and serve up colorful stacks of wooden ice cream. The limited-edition playset includes a variety of stackable scoops and toppings, play money, a menu, and other sweet accessories.

Product Facts

  • MSRP:
  • $64.99
  • Age:
  • 3+

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MELISSA & DOUG X VAN LEEUWEN SCOOP PACK

Inside this realistic tub, kids will find two stackable wooden ice cream scoops of Chocolate Fudge Brownie and Honeycomb, as well as a spoon and a coin for a free scoop at their local Van Leeuwen shop. This playset can serve as an add-on for the limited-edition Van Leeuwen Scoop Shop Ice Cream Counter playset,…

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Natalie Miller

Natalie Miller

Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for her, she's probably at the nearest coffee shop, arguing over who the best Spider-Man is or trying to pet a stranger's dog.

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