Melissa & Doug Serve Up Summer Fun with Van Leeuwen

Just in time for National Ice Cream Month this July, Melissa & Doug is partnering with iconic ice cream maker Van Leeuwen to create new toys, treats, and more for the summer celebration. 

The limited-edition licensed playsets put a sweet spin on Melissa & Doug’s bestselling Scoop & Serve Ice Cream Counter, celebrating its 10th anniversary this year. Kids can step behind the counter of the cult-classic scoop shop and serve up colorful stacks of wooden scoops, complete with decorated cones and cups and a variety of toppings. Families can either bring home the full 29-piece counter playset for $64.99 or smaller, grab-and-go scoop packs for $12.99 each. 

As the cherry on top, each playset includes a special coin that families can exchange for a free, real-world scoop of ice cream at their local Van Leeuwen. Select scoop shops will also feature a limited-edition Melissa & Doug-inspired flavor: Berry Good Imagination. To get a taste, fans can visit participating Van Leeuwen locations in New York, New Jersey, Connecticut, and Pennsylvania throughout July. 

For even more fun, Melissa & Doug and Van Leeuwen are hosting a super-sweet sweepstakes. Families can enter to win ice cream, playsets, and other goodies, but only one winner will receive the ultimate grand prize: a private Van Leeuwen ice cream party for 10 guests, as well as the playsets and $100 gift cards to both Van Leeuwen and Melissa & Doug. To enter, simply follow both brands on social media and tag a friend. 

The Melissa & Doug x Van Leeuwen play sets are now available online and at the brand’s flagship store at the Westchester Mall, while supplies last. For more information, visit melissaanddoug.com.