WildBrain CPLG Continues Expansion with Entry Into India

Source: WildBrain CPLG

WildBrain CPLG is expanding again, this time with the opening of its first dedicated office in India.

The operation is led by Neesha Krishna who has been promoted to managing director MENA and South Asia. Additionally, licensing and retail veteran Mangesh Hande has been appointed to the newly created role of commercial director for India.

Neesha Krishna (left), Mangesh Hande | Source: WildBrain CPLG

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“The licensing and consumer products industries are rapidly accelerating in India, as both local and international IP owners increasingly tune in to the significant growth and revenue potential this burgeoning market presents,” Krishna says. “I’m looking forward to working closely with Mangesh to bring WildBrain CPLG’s long-standing expertise to the market and to give Indian consumers the opportunity to enjoy merchandise from their favorite brands.”

Krishna will be based in Dubai, reporting to Pau Pascual, who takes on the expanded role of vice president, Southern Europe, MENA, and South Asia and managing director for Iberia.

WildBrain CPLG will look to grow brands in its portfolio, including brands that it either owns or represents, such as Strawberry Shortcake, Teletubbies, Tetris, Archie Comics, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.