WildBrain CPLG is expanding again, this time with the opening of its first dedicated office in India.
The operation is led by Neesha Krishna who has been promoted to managing director MENA and South Asia. Additionally, licensing and retail veteran Mangesh Hande has been appointed to the newly created role of commercial director for India.
“The licensing and consumer products industries are rapidly accelerating in India, as both local and international IP owners increasingly tune in to the significant growth and revenue potential this burgeoning market presents,” Krishna says. “I’m looking forward to working closely with Mangesh to bring WildBrain CPLG’s long-standing expertise to the market and to give Indian consumers the opportunity to enjoy merchandise from their favorite brands.”
Krishna will be based in Dubai, reporting to Pau Pascual, who takes on the expanded role of vice president, Southern Europe, MENA, and South Asia and managing director for Iberia.
WildBrain CPLG will look to grow brands in its portfolio, including brands that it either owns or represents, such as Strawberry Shortcake, Teletubbies, Tetris, Archie Comics, and more.