Moose Toys’ Magic Mixies brand, and specifically the Magic Mixies Magic Cauldron toy, has seen significant success since launching last fall. In an effort to maintain the brand’s growing success, Moose Toys has recruited WildBrain CPLG to represent the Magic Cauldron and the planned line of extensions for the brand.
“WildBrain CPLG has proven itself to be a dynamic and creative partner for our brands in the U.S. and Canada,” says Menal McGrath, vice president, global licensing, Moose Toys. “Furthering our relationship with them by adding Magic Mixies to their portfolio was both the best and the right choice to solidify Mixies’ success. We look forward to seeing them work their ‘magic’ to expand the brand’s presence in lifestyle categories for the ultimate Magic Mixies fans.”
WildBrain CPLG’s North American office will represent Magic Mixies in the U.S. and Canada to build a cross-category licensing program targeting kids ages 5-8 years old. The initial focus for consumer product rollout includes apparel, sleepwear, publishing, accessories, and housewares.
