Strawberry Shortcake | Source: WildBrain CPLG

Now, this is pretty sweet.

WildBrain is making big plans for its refreshed Strawberry Shortcake brand over the next two years. The studio’s new series, Strawberry Shortcake: Berry in the Big City will debut on Netflix next spring followed by additional specials in 2023. The Netflix deal leads a distribution plan that includes other linear and streaming partners to be announced in the months ahead.

In support of the new digital content, WildBrain CPLG has inked another round of licensees for both new and classic Strawberry Shortcake products.

“Strawberry Shortcake has always had enduring popularity, and the relaunch has seen excitement around this property really ramp up,” says Jasen Wright, vice president, North America, WildBrain CPLG. “We’ve seen strong interest from licensees in WildBrain’s new version of the brand, and that halo is fueling a simultaneous renaissance around the classic brand from the 1980s, all of which is testament to the strength of Strawberry Shortcake’s appeal across generations.”

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New licensees include I’m the Chef Too! (culinary educational) and Bahama Buck’s (ice cream) joining previously announced licensees, including Moose Toys (master toy partner) and Penguin Random House (publishing).  Promotional partners include Naturipe (strawberries and blueberries), Sunkist Growers (oranges, lemons, and limes), Envy Apples (apples), Zolli Candy (dentist-approved lollipops), Dippin’ Dots (ice cream), Snip-Its (kids’ hair salons), and Challenge Butter (butter).

Additionally, capsule fashion collections and other projects inspired by Strawberry Shortcake will debut next year from designers, brands, and retailers including Dolls Kill, Unique Vintage, Samii Ryan, The Forecast Agency, Glamite, and PacSun.