World of EPI, the company with a focus on authentic multicultural dolls, has officially rebranded to The Dr. Lisa Company. The new name reflects the company’s strategic approach to continuing its mission with multicultural representation of dolls and accessories, while expanding into other categories such as baby and juvenile, animation, publishing, licensing, and more.
“When I founded World of EPI 20 years ago my mission was to inspire children to see their beauty, brilliance, and power reflected back to them and to foster imagination during positive play,” says Dr. Lisa Williams, Founder and CEO. “Representation matters, and through this expansion, we are heightening our role in a multitude of areas where I know we can continue to make a difference. And on a more personal level, our hope is that The Dr. Lisa Company inspires current and future entrepreneurs, as well as others to truly follow their dreams.”
The Dr. Lisa Company will serve as the umbrella organization for three key divisions: toys and publishing, animation, and strategic licensing. New partnerships will be revealed in the near future.
As part of the company’s expansion, Lee Clemons III has been appointed as Executive Vice President of Sales, Licensing and Partnerships. Clemons is a seasoned retail executive with more than 28 years of experience in global consumer products, as well as more than 15 years of experience in the baby and juvenile sectors. Clemons’ areas of expertise include strategic and tactical planning, market share expansion and growth, brand management, client relations and contract negotiations, new product development, and retail execution.
“Lee is an analytical strategist with keen business acumen and a passionate understanding of the goal of The Dr. Lisa Company,” Williams says. “I am thrilled to have him on our team to help us in the expansion of our business in providing developmental skills and inspiration to all children, ensuring they see their beauty reflected in dolls, books, toys, and content.”
The Dr. Lisa Company’s dolls feature one-of-a-kind face sculpts, custom-blended skin tones, and a variety of natural hair textures found in different ethnicities worldwide. Williams is a 2023 Toy of the Year finalist in the Champion of Diversity and Inclusion category and the company’s The Fresh Beats Collection is a 2023 Doll of the Year finalist.
“Building self-esteem is the cornerstone of all the work I do because low self-esteem can limit a child’s potential and have a negative impact on communities and society at large,” Willliams says.
Other lines from the company include The Fresh Dolls, Fresh Squad Platinum Collection, Positively Perfect Toddlers, Fresh Cuddles Plush, Fresh Inspirations Coloring Books, Fresh Fairies Collectibles, and licensed products including Disney+ The Proud Family: Louder and Prouder, Rock the Bells, Marvel Studios Black Panther: Wakanda Forever Fresh Fierce Collection, and more.
The Dr. Lisa Company’s new website and logo launched today at freshdolls.com. The Dr. Lisa Company will be at Toy Fair in New York City this weekend at Booth No. 2779.
