The new global toy company Wyncor, which markets the Miraball and Magic ReClay, recently appointed two top executives to its sales team. Ami Dieckman will serve as the Vice President of Sales for EMEA and APAC, and Steve Markey will serve as the Vice President of Sales, Americas. Both executives will report to Helena Perheentupa, Wyncor’s COO.
Dieckman recently held the role of Vice President of Customer Engagement, EMEA & Latin America for Just Play. Before joining Just Play, she served as the Senior Vice President of International Licensing at Entertainment One where she oversaw a global merchandising portfolio of several brands, including Peppa Pig and PJ Masks. She also held roles in the content distribution sector at TV Loonland, ITV, and Entertainment Rights.
“It’s an incredible opportunity to join the newly established Wyncor and be part of the original team, led by Helena, to bring rich and immersive products to children around the world,” Dieckman says. “We have such an incredible portfolio of innovative toys and powerhouse brands, including PAW Patrol, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Peppa Pig, My Little Pony, Transformers, Monopoly, Emoji, and Miraculous, that will soon be at retail everywhere, offering rich, immersive, and fun experiences to fans.”
Before joining Wyncor, Markey served as the Vice President of Sales and Marketing at Hog Wild Toys, where he oversaw the company’s internal sales team and created an international distributor network in more than 30 countries. He has also served as Vice President of Sales at Green Toys, Head of Global Sales at Crazy Aaron’s, and Vice President of Sales and Marketing at PlanToys. In his new role, he will lead sales efforts across North America and Latin America.
“Wyncor is uniquely positioned to become a major force in the rapidly evolving toy business with its advanced approach to product development and manufacturing, which allows the company to respond promptly to evolving market trends and offer brands the opportunity to regularly offer new limited edition product lines for collectability and seasonal play,” Markey says. “This is an incredibly exciting time to join the company and work closely together with Helena and Ami to bring Wyncor’s inventive and relevant products to retail.”
“Ami and Steve are accomplished leaders with global experience who can expertly guide our global sales strategy, planning, and execution,” Perheentupa says. “We’re excited to announce these top-level appointments following an outstanding launch at [Spielwarenmesse in] Nuremberg for our diverse range of innovative products, including patented toys such as the Miraball, Magic ReClay, and SwopPop (patent filed), as well as other unique offerings that include Mon Ami and Oozy Squeezy. “With unprecedented interest in our toys from buyers around the globe, including products for world-leading brands from Paramount, Hasbro, ZAG, and Emoji Company, our path forward is to be bold and fearless, and we have the team in place to execute this mission.”
