ZURU acquired Sparkle Girlz, the 10-year old global doll brand developed by Danuta Saville as Funville. The Sparkle Girlz product range includes themed dolls such as fairies and princesses, hair styling unicorns, baby dolls, interactive play sets, castles, surprise collectibles, and more.
“The brand is a perfect fit to the ZURU model. Exceptional quality and design at affordable prices,” says Anna Mowbray, COO of ZURU. “I see so much synergy between what Danuta and John Saville have developed alongside the passion, creativity and business success of ZURU. We have exciting product development plans and marketing initiatives that we know will rapidly grow and elevate the brand and look forward to adding this range to our girls portfolio.”
ZURU plans to continue developing the brand in partnership with Danuta across all subcategories.