ZURU acquired Sparkle Girlz, the 10-year old global doll brand developed by Danuta Saville as Funville. The Sparkle Girlz product range includes themed dolls such as fairies and princesses, hair styling unicorns, baby dolls, interactive play sets, castles, surprise collectibles, and more.

“The brand is a perfect fit to the ZURU model. Exceptional quality and design at affordable prices,” says Anna Mowbray, COO of ZURU. “I see so much synergy between what Danuta and John Saville have developed alongside the passion, creativity and business success of ZURU. We have exciting product development plans and marketing initiatives that we know will rapidly grow and elevate the brand and look forward to adding this range to our girls portfolio.”

ZURU plans to continue developing the brand in partnership with Danuta across all subcategories.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.