ZURU Hops Into the Bath with Pinkfong Baby Shark

ZURU partnered with Pinkfong for a new range of Baby Shark bath toys.

The success of the viral hit continues to grow — racking up more than 2.6 billion plays on YouTube — with new consumer products offerings rolling out on a monthly basis. “Baby Shark” is holding strong on the Billboard Hot 100 chart, now at 18 weeks and counting.

Baby Shark will join ZURU‘s Robo Alive collection, with new toys based on Baby, Mummy, and Daddy Shark — all of which will sing the unmistakable (and now in your head) tune when placed in water. Robo Alive Baby Shark toys will be available in the U.S. this July.

“Robo Alive is one of our most popular and best-performing properties,” says Renee Lee, global marketing director, ZURU. “The addition of Pinkfong’s Baby Shark provides the perfect on-trend item for younger children to engage in the brand. We expect this to be an absolute hit for bath time play and are thrilled with the phenomenal support from all our retail partners.”

According to ZURU, recent sales figures show year-over-year growth of over 117% in global sales.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.