The success of the viral hit continues to grow — racking up more than 2.6 billion plays on YouTube — with new consumer products offerings rolling out on a monthly basis. “Baby Shark” is holding strong on the Billboard Hot 100 chart, now at 18 weeks and counting.
Baby Shark will join ZURU‘s Robo Alive collection, with new toys based on Baby, Mummy, and Daddy Shark — all of which will sing the unmistakable (and now in your head) tune when placed in water. Robo Alive Baby Shark toys will be available in the U.S. this July.
“Robo Alive is one of our most popular and best-performing properties,” says Renee Lee, global marketing director, ZURU. “The addition of Pinkfong’s Baby Shark provides the perfect on-trend item for younger children to engage in the brand. We expect this to be an absolute hit for bath time play and are thrilled with the phenomenal support from all our retail partners.”
According to ZURU, recent sales figures show year-over-year growth of over 117% in global sales.