ZURU Officially Introduces Pets Alive Brand; Boppi The Booty Shakin Llama, More to Be Shown at Toy Fair

After twerking onto the radar at the recent London Toy Fair, ZURU officially launches Pets Alive in the U.S., during Toy Fair New York. The new electronic toy line features the much-buzzed-about Boppi “The Booty Shakin’ Llama,” alongside a Magical Unicorn, Cute Scootin’ Hamster, Adorable Angel Fish, Magical Mermaid, and Tiny Turtle. Pets Alive is an extension of the Robo Alive brand and will be showcased from Feb. 16-19 at the Javits Center in booth No. 2573

“ZURU Pets Alive is our sister brand to ZURU Robo Alive,” says Renee Lee, global marketing director at ZURU. “We’re really excited about bringing the range to market, and experiencing the response to Boppi has certainly been a massive highlight. We’ve always believed her to be a real winner — what’s not to love?!”

“The interest we’ve received since first showcasing the range and the ensuing media coverage has highlighted the enduring appetite for affordable, innovative robotic toys — and llamas!” Lee adds.

Boppi and the Pets Alive brand will be supported for its retail launch with cross-platform advertising hitting television, digital, social, and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.