After twerking onto the radar at the recent London Toy Fair, ZURU officially launches Pets Alive in the U.S., during Toy Fair New York. The new electronic toy line features the much-buzzed-about Boppi “The Booty Shakin’ Llama,” alongside a Magical Unicorn, Cute Scootin’ Hamster, Adorable Angel Fish, Magical Mermaid, and Tiny Turtle. Pets Alive is an extension of the Robo Alive brand and will be showcased from Feb. 16-19 at the Javits Center in booth No. 2573

“ZURU Pets Alive is our sister brand to ZURU Robo Alive,” says Renee Lee, global marketing director at ZURU. “We’re really excited about bringing the range to market, and experiencing the response to Boppi has certainly been a massive highlight. We’ve always believed her to be a real winner — what’s not to love?!”

“The interest we’ve received since first showcasing the range and the ensuing media coverage has highlighted the enduring appetite for affordable, innovative robotic toys — and llamas!” Lee adds.

Boppi and the Pets Alive brand will be supported for its retail launch with cross-platform advertising hitting television, digital, social, and more.