ZURU X-SHOT Fast-Fill Blasters Hit Retail

ZURU is looking to speed up the fun this summer with X-SHOT Fast-Fill, the “fastest-filling blaster ever created.”

The new water blaster allows kids to fill it in just one second. Rapid-Seal Technology closes the blaster’s water tank instantly, allowing the water war to continue with little delay.

Aimed at kids ages 5 and up, the X-SHOT Fast-Fill holds up to 24 ounces of water and can blast opponents at distances of up to 34 feet. The blaster is designed to be filled anywhere, including the backyard, beach, pool, or lake.

The retail launch will be supported by a full PR campaign and social influencer activations on all channels and platforms.

ZURU reports that it shipped more than 60 million X-SHOT blasters last year. The international toy and consumer products company says that the brand grew 66% year-over-year for 2017 to 2018. The company’s X-SHOT Bug Attack range was a Toy of the Year Awards nominee.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.