The new water blaster allows kids to fill it in just one second. Rapid-Seal Technology closes the blaster’s water tank instantly, allowing the water war to continue with little delay.
Aimed at kids ages 5 and up, the X-SHOT Fast-Fill holds up to 24 ounces of water and can blast opponents at distances of up to 34 feet. The blaster is designed to be filled anywhere, including the backyard, beach, pool, or lake.
The retail launch will be supported by a full PR campaign and social influencer activations on all channels and platforms.
ZURU reports that it shipped more than 60 million X-SHOT blasters last year. The international toy and consumer products company says that the brand grew 66% year-over-year for 2017 to 2018. The company’s X-SHOT Bug Attack range was a Toy of the Year Awards nominee.