ZURU Unleashes X-SHOT Ninja Range in the U.S.

Previewed earlier this year at Toy Fair New York, the ZURU X-SHOT Ninja range is starting to roll out in the U.S., with a UK release slated for fall.

The limited-edition line of foam dart blasters is inspired by top Twitch streamer Tyler “Ninja” Blevins — who consistently racks up record-breaking views while playing Epic Games’ Fortnite. The collection includes five blasters — Stealth, Quick Scope, Turbo Strike, No Rez, and Justice. Each includes a Ninja dog tag accessory.

“Gaming levels are at an all-time high, and Ninja has over 40 million followers across his platform, so there’s no surprise that Ninja and Fortnite licensed products are among some of the best-selling items in boys’ action,” says Renee Lee, global marketing director at ZURU. “Ninja is exceptionally popular among young gamers with many of his fans matching the blaster category demographic. He’s the ultimate partner for one of our most competitive ranges which outclass in performance and value while retaining quality and innovative designs. The new X-SHOT Ninja range has been designed to reflect Fortnite references and allow fans to truly ‘up their game’ with a series of super powerful blasters.”

The ZURU X-SHOT Ninja range is already arriving at Target stores, with other retailers soon to follow.

Related — Licensing Explosion: From the Screen and Field to the Toy Aisles

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.