Month: September 2011

My Stuff Bags Handed Out at Haven Academy

Last week, two incoming classes of kindergarteners at Mott Haven Academy Charter School, in the Bronx, N.Y., received 50 duffel bags filled with toys and toiletries, courtesy of the Toy Industry Foundation (TIF) and strategic partner My Stuff Bags Foundation. The “My Stuff” bags—which contained school supplies, a stuffed animal and blanket, arts and crafts, and toiletries—were handed out to the children who are among the 300,000 kids that enter foster care across the U.S. each year. Along with school officials, the media, and representatives from TIF, New York City Council Member Melissa Mark-Viverito and Assembly Member Carmen E. Arroyo were on hand to watch the excited kids open their bags. Haven Academy, now in its fourth year, is the only public charter school in the nation for at-risk children. Sponsored by The New York Foundling, the school aims to empower kids by integrating family support services into a rigorous academic program so children can reach their full...

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Build-A-Bear Enters Kinectimals World

Build-A-Bear Workshop is working with Microsoft’s Xbox 360 to introduce a new interactive entertainment experience for store visitors. Starting October 11, select stuffed animals sold in all Build-A-Bear Workshop stores and at www.buildabear.com can be imported into the new Kinect for Xbox 360 game, Kinectimals Now with Bears. Each of the four bears will include a special Kinectimals hangtag that features a Microsoft Tag. When the tag is scanned with the Kinect for Xbox 360, the bears are imported right into the game. Kids can then engage in activities, including training, caring for, and playing with their cubs, as well as embark on challenges across two mysterious islands. Select North American and United Kingdom Build-A-Bear Workshop stores will have Kinect for Xbox 360 stations set up to showcase Kinectimals Now with Bears, along with Kinect-enabled Build-A-Bear Workshop...

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The Magic School Bus Celebrates 25 Years

The Magic School Bus is celebrating its 25th anniversary with new products, a live tour, and promotions. The Scholastic brand will kick off the celebration next month with the release of The Magic School Bus: Oceans game for Nintendo DS and The Magic School Bus: Dinosaurs app for Apple’s iPad. Both releases are based on the Scholastic books written by Joanna Cole and illustrated by Bruce Degen. Joining the celebration, Identity Games will release its new GameChanger (an electronic board that works with the iPad) featuring The Magic School Bus game skins. The Young Scientists Club will launch “The Magic School Bus Science Club,” and release five new Magic School Bus activity kits this year. Scholastic Audio has three new Magic School Bus audio books scheduled for release next year. Additionally, Maximum Entertainment Productions and The Brad Simon Organization will tour the new “The Magic School Bus – Live! The Climate Challenge” live show throughout the U.S., hitting 60 cities. An anniversary field trip event and a book signing in New York City, as well as an online game, are also...

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Sabrina, the Teenage Witch to Return

Archie Comics is partnering with animation studio Moonscoop for a new animated series based on the adventures of Sabrina, the Teenage Witch. The new partnership will give the long-running character, popular since the 1970s, a new look that is more modern and teen-centric. Sabrina will face the trials and tribulations all teens come across, along with monsters and the supernatural. The series will be produced in Moonscoop’s Los Angeles studio. The companies are looking to launch the animated series with a network or cable partner in the coming...

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New Product: Appmates Toys for the iPad

Cars 2 Appmates for the iPad Disney and Spin Master have introduced its Appmates Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad, turning the tablet’s screen into a virtual play mat. Developed in collaboration between Disney Consumer Products (DCP) and Disney Mobile, and featuring patent-pending technology, the Appmates toy line features miniature Disney·Pixar Cars 2 vehicles with sensors on the base of each toy. Users download the free Cars 2 Appmates app from the iTunes app store (available in mid-October), place the Appmates toy character on the screen, and play. By guiding the Appmates vehicle on the screen, kids can experience the world of Radiator Springs via the iPad, and also race against World Grand Prix opponents. Each toy unlocks different features and content within the app, specific to the character. Fans can download and test the app using their fingers, but the play experience is optimized with the Appmates toy vehicles. The Disney Appmates toys, by Spin Master, will launch October 1 at retailers nationwide. Available will be Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell, with Francesco Bernoulli and Shu Todoroki launching in November (exclusively through Apple...

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