China Toy Fair


Nuremberg Toy Fair Editorial Submissions for the Toy Book

The Toy Book, the leading U.S. trade publication for the toy industry, is currently working on its Nuremberg International Toy Fair issue, which will be distributed at Spielwarenmesse 2014, and we want YOU to be a part of it. Are you exhibiting in Nuremberg in 2014? If so, please submit a description of any items you will be showing that are new for 2014, along with high-res 300 dpi product images, to submissions.toybook@gmail.com. The deadline is November 22.

**There is no fee for this editorial.**

BE SURE TO INCLUDE: 

  • YOUR HALL AND STAND NUMBER IN THIS FORMAT “Hall 1, Stand B-05-1″
  • Where and when product will be available for distribution (e.g. Available in North American in spring 2014 and globally beginning in fall 2014.)
  • A description of each new item/line you’d like us to cover
  • A high-res 300 dpi image for AT LEAST ONE ITEM you are submitting

[Read more...]

Tiggly Introduces New Tiggly Shapes and Apps

tigglyshapesTiggly Shapes, the first physical product from Tiggly, is a set of four geometric shapes (a square, a circle, a triangle, and a star) that are designed to interact with learning apps on tablets. Tiggly Shakes come with three free apps and a felt carrying pouch for easy transportation. The three included apps are Tiggly Safari, where kids use Tiggly Shapes to construct animals from the jungle, farm, and sea; Tiggly Stamp, where kids use Tiggly Shapes to build seasonally themed scenes and use voice record and camera options to tell stories and save their work; and Tiggly Draw, where kids use the tablet as a canvas and Tiggly Shapes as their tools. 

Tiggly is a learning company that is pioneering a new way to educate kids in the digital age. By combining educational benefits of physical play with the learning potential of digital tools, Tiggly Shapes believes they can create an ideal environment for early childhood learning.

Tiggly Shapes and apps are designed for kids ages 18 months to 4 years.

COMMENTARY: Toys to Brave the Chilly Weather

Fall is one of the most beautiful times of the year, but it can also start to get very chilly. I know that in New York City, I’m layering my clothes and bundling up, preparing for (an always windy) winter. Fall for kids means back to school and less outdoor play, which can lead to a bummed out little one. Outdoor play is fun because it’s physical—you run faster, the toys fly higher, and of course there’s always the option of shooting water out of most of those toys. But just because the play is moving inside and becoming a little less physical, doesn’t mean it has to be less fun.

The holidays mean gift-giving, and while guides like our Toy Insider 2013 Holiday Gift Guide are packed with a ton of options, including scooters and flying toys, I’ve also got some suggestions of toys to give that kids can enjoy right away—without having to play in the cold weather.

drawsomethingThe Draw Something Party game, from Hasbro, is a great game for the whole family. Based on the popular app, Draw Something Party allows players to draw on the double-sided, glowing drawing screen with their finger or the stylus included. The person drawing selects one of the three words on the card, holds the glowing screen between him or herself and the guesser, and places the card with the scrambled letter facing the guesser. As the screen glows and the drawer draws, the guesser tries to figure out what is being drawn using the scrambled letters as a guide. And just like in the app, the difficulty of the word yields a different amount of coins when guessed correctly. [Read more...]

Spin Master Launches Tenkai Knights by Ionix Toy Line

Tenkai WorldSpin Master Ltd. has launched the Tenkai Knights toy line. Tenkai Knights is the first franchise to launch under the Ionix construction brand, a revolutionary new construction system featuring shape-shifting building bricks. Ionix bricks are fully compatible with other construction sets, which allows kids to build whatever their imagination can create. Tenkai Knights by Ionix is available at Toys “R” Us and Target, and will be available at Walmart on December 1.

Kids of all ages will be able to bring the Tenkai Knight’s world to life by unleashing the Tenkai power inside each unique construction brick. The building bricks are packed with surprises and infused with a special kind of shape-shifting Ionix magic that will allow kids worldwide to experience classic construction play in a brand new way. The toys bring the characters and the world of the Tenkai Knights animated TV series to life.

The Tenkai Knights TV Show, which airs Saturday mornings on Cartoon Network, is a U.S. and Japanese co-production.  The Spin Master entertainment team worked with production company, Shogakukan-Shueisha (ShoPro), to create the series.  Tenkai Knights has a unique style, mixing traditional 2-D animation with CGI, creating a distinct look that separates Tenkai Knights from other series.

Safari Ltd. Swaps Facebook Likes for Toys in New Promotion

safariSafari Ltd. is donating five toys for every new Facebook like it receives during the month of November to the Toy Industry Foundation (TIF), the philanthropic arm of the Toy Industry Association. Dubbed “You Like, We Give,” the promotion specifically supports TIF’s signature program, The Toy Bank, benefitting children in need this holiday season. Safari Ltd. has committed to donating up to 2,500 toys.

Over the past 10 years, The Toy Bank has delivered $85 million worth of toys to children who are sick, impoverished, rescued from abusive homes, living through natural disasters, enduring life on a military base or otherwise in need. Safari Ltd. is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.

COMMENTARY: Tech Toys That Extend Beyond the Screen

TT12This year, for the first time ever, the Toy Insider released a list of top tech toys for the holiday season in its gift guide called the Top Tech 12. This list promotes the belief that we have here about a “well-balanced toy box.” In a world that has new technology each day—and tons of digital, innovative toys for kids—it’s easy to get caught up in buying the newest, most glamorous toys out there without really knowing if it’s the right toy for your kid. The Toy Insider’s goal with this list is to help shoppers sift through all of the options out there for forward-thinking and impressive tech-based toys that incorporate the latest in digital play, creativity, and innovation.

Shameless self-promotion aside, tech toys are becoming harder and harder to sift through, so finding the perfect one for every kid can be difficult.  Of course, many in the industry, wandering the shopping aisles, and generally existing around toys know about Skylanders Swap Force and Disney Infinity, two new innovative video game platforms that mix digital and physical play, but they aren’t the only toys out there with exciting new technology. All of the toys on our Top Tech 12 list are great, but I picked a few favorites that are not only great technology innovations, but they also give kids other options of physical play—so they aren’t glued to a screen all day.

robodog_dalmatian_p9_go_pee_copy (1)Zoomer, from Spin Master, is a trainable robotic dog that is the perfect option for kids that want a pet and parents that want a clean house. Zoomer can be trained to respond to a bunch of different commands and tricks in three different languages (English, Spanish, and French). Zoomer learns kids’ voices and how to respond to these commands. He is adorably cute and lifelike. Left to his own devices, he’ll wander around the room, just like a real puppy. Zoomer’s LED lights blink and react making him seem more alive than your typical robots. [Read more...]

Disney Infinity Release Toy Story in Space Play Set

disneyinfinityDisney Interactive has released additional details and assets for the Toy Story in Space Play Set for Disney Infinity. This is the first Play Set to be released since the game launch in August, and invites gamers to take on the role of space rangers Buzz Lightyear, Jessie, or Woody as they try to help relocate the Pizza Planet Aliens to a new world.

The Play Set will be widely available on October 22 at all participating retailers. The new asset release includes character images, action screenshots, and a gameplay trailer featuring both Play Set and Toy Box modes of Toy Story in Space.

 Check out the gameplay trailer below:

[Read more...]

The Mensch on a Bench is a New Hanukkah Tradition for the Whole Family

MosheThe Mensch on a Bench was created by Neal and Erin Hoffman, who were inspired to create an alternative to the Elf on a Shelf for their 4-year-old son Jacob.  After a successful Kickstarter campaign, The Mensch on a Bench makes its debut this holiday season.

The Mensch on a Bench book tells the story of Moshe the Mensch who was in temple with the Maccabees after they won the war against the Greeks. There was only enough oil for one night, so Moshe volunteered to sit on the bench and watch over the Menorah while the rest slept. Each night, Moshe incorporates a different Jewish tradition into the story.

In addition to the hardcover book, families receive their very own 12-inch plush Mensch to watch over their own Menorah. The Mensch loves to play dreidel, eat Latkes, sing songs, and be with family.

The Mensch on a Bench is available in limited quantities and available exclusively at themenschonabench.com.

Long Island Newsday Picks Up the Toy Insider’s Hot 20 List of Holiday Toys

Check out Long Island Newsday’s slideshow of the Toy Insider’s Hot 20 list!

The Toy Insider’s ‘Hot 20′ list of 2013 via Long Island Newsday!

Toys “R” Us Appoints CEO; Names President of U.S. Business

ToysRUsLogo copy

Toys “R” Us Inc. has named two seasoned executives with deep international and domestic retail expertise to lead the global franchise and its domestic business. Antonio Urcelay has been named CEO, Toys “R” Us Inc., effective immediately, after serving as the company’s interim CEO since May. Hank Mullany, an experienced retail executive with a strong background in operations, finance, customer service, and strategic planning, has been named president, Toys “R” Us, U.S., effective November 5.

Urcelay, 61, a respected global retail leader, joined Toys “R” Us in 1996. Over the course of his tenure with the organization, he has held roles of increasing responsibility. He will continue to provide worldwide leadership in driving key strategies and growth initiatives in the company’s more than 1,500 stores in 36 countries and jurisdictions worldwide. Known for building strong teams, implementing best practices across the organization and focusing intently on customer service, Urcelay has been instrumental in creating strategies to drive growth in global markets by placing an emphasis on thinking locally. Prior to joining Toys “R” Us, Urcelay spent the majority of his career working in the retail and consumer packaged goods industries, including Spanish dairy company Leche Pascual, Dutch supermarket chain Royal Ahold, and the Spanish subsidiary of Procter & Gamble.

Mullany, 55, has an established track record of developing and executing strategies, revitalizing underperforming businesses, and consistently delivering results. He previously served as CEO of The ServiceMaster Co., one of the world’s largest residential and commercial service businesses, and prior to that, was executive vice president of Walmart U.S. and president of Walmart’s northern business, with operational responsibility for more than $90 billion in revenue, more than 400,000 associates in 1,300 stores and 28 distribution centers in 19 states. In his new position at Toys “R” Us, Mullany will oversee all merchandising, marketing, e-commerce, and store operations responsibilities for the 878 U.S. store division. He will report to Urcelay.