Author: Kelly Corbett

Cra-Z-Art, Kodak to Make World’s Largest Puzzle

Cra-Z-Art plans to develop the World’s Largest Puzzle to be available for sale commercially, in partnership with one of its brand licensing partners, Eastman Kodak Company. The puzzle will be approximately five-by-thirty-feet, will include fifty thousand pieces, and feature photographs from around the world. The World’s Largest Puzzle is expected to be available at major retailers later this year, and Cra-Z-Art plans to have the Guinness World Records officially designate the puzzle as a record...

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Mattel, Tynker Team Up For Barbie Programming Experience

Mattel committed to introduce 10 million kids to coding by 2020 through an expanded partnership with Tynker. Mattel and Tynker began their partnership in 2015 with Hot Wheels and Monster High programming experiences. This year, the companies are slated to launch seven Barbie coding lessons that will teach kids about computer science and programming and expose them to careers such as Pet Vet, Astronaut, and Robotics Engineer. The Barbie programming experience is designed for beginners (grades K and up), and will gradually introduce young learners to basic programming concepts by casting them in different career roles alongside Barbie. The experience...

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Hasbro Named Global Master Toy Licensee for Saban’s Power Rangers

Hasbro was named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce, and bring to market a wide variety of toys, games, and role-play items inspired by the franchise. Hasbro will hold the worldwide rights, excluding Japan and certain other Asian markets, effective as of April 1, 2019. The arrangement provides Saban Brands and Hasbro with the opportunity to initiate Hasbro’s purchase of the Power Rangers property. The range of products will be available in spring...

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Dash Robotics Raises $2.7 Million In Funding

Dash Robotics raised an additional $2.7 million in funding, led by Ironfire Ventures. The company plans to use the new funding to partner with large toy and entertainment companies for more connected toys. During last holiday season, Dash Robotics made the debut of its first product in partnership with Mattel Inc., Kamigami Robots. The Dash Robotics team consists of PhD roboticists, Stanford University trained engineers, and toy industry veterans. Their technology utilizes Bluetooth, computer vision, and machine learning to create novel and engaging toys and play...

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GUND Showcases New Products At Toy Fair

GUND will introduce its winter lineup of plush to attendees of the 2018 North American International Toy Fair. The company made updates to its Snuffles bear for the new year, and will introduce a unicorn plush named Luna and The Flappy Activity Toy, Soft Book, Lovey, and plush rattle with colorful feet and beads, all in sensory-stimulating formats. GUND’s latest license is with Sanrio with rights to Gudetama. Its line of Gudetama plush will show the lazy egg in some of its favorite positions with signature open mouth, closed eyes, and defined backside. The Cozy line will now feature...

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