Bandai Appointed as Master Toy Licensee for Pocoyo

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ITV Studios Global Entertainment and Zinkia have signed a master-toy licensing agreement with Bandai for the preschool series Pocoyo. The deal is for the U.S. and Canada. Toy products by Bandai will be available to U.S. and Canadian shoppers starting fall 2010. Bandai also currently operates as the brand’s European master toy licensee.

ITV Studios recently announced television deals with Univision for a Spanish-language broadcast of Pocoyo in the U.S. and WGBH Boston for an English-speaking syndication to the American Public Television (APT) market. Both deals are for the show’s first and second seasons.