Bearington Collection Expands Whiffer Sniffer Brand

JerryPieComboBearington Collection has partnered with Incredible Novelties Inc. to bring The Original Whiffer Sniffers to Canada, and ChizComm Ltd. to help support and grow North American marketing efforts for the brand.

The Original Whiffer Sniffers are scented plush with personalities to match their scents. All of the characters are available in a collectible backpack clip, a larger size, and nostalgic scratch ‘n sniff stickers. The brand is coming to Canada this fall for kids to collect, trade, and display.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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