Check out Long Island Newsday’s slideshow of the Toy Insider’s Hot 20 list!
Yesterday, Jackie Breyer shared some Easter-worthy toy picks. As the toy industry promotes giving toys in lieu in candy this year, here are a couple of dolls from Madame Alexander’s Easter Collection!
The Easter Princess is an 8-inch fully articulated Wendy with brown eyes and curly brunette pigtails worn with bangs. She is wearing a party dress that has a blue taffeta bodice layered with sparkle organza. Because she’s an Easter Princess, she wears a tiara composed of Easter grass, pastel eggs, iridescent flower sequins, pearls, and a pink bow. What’s a princess without her accessories? This princess comes carrying a sparkle bag of glass jellybeans in her hand. [Read more...]
Americans will celebrate Easter in style and on budget this year according to NRF’s Easter Spending Survey, conducted by BIGinsight. Keeping cost and their shopping list in mind, the average person celebrating Easter will spend approximately $145.13 on candy, decor, apparel, and food, flat with last year’s $145.28. Total spending will reach an estimated $17.2 billion.
Consumers will spend an average of $20.82 on gifts.
“While many of today’s consumers are coping with tight budgets, the Easter Bunny isn’t headed toward retirement in 2013,” says BIGinsight Consumer Insights Director Pam Goodfellow. “Look for cost-conscious parents to scope the sale racks, head to discounters, and clip coupons to keep spending on track and to make the holiday special for youngsters this year.”
Mattel’s North American team recently kicked off an Easter program called Save the Bunny, which launched with a clever celebrity PSA. The concept is to promote giving toys, rather than copious amounts of candy, for Easter. As part of the promotion, consumers who visit www.savechocolatebunnies.com will have a chance to win a Mattel toy every day this month, download exclusive coupons on toys from Mattel brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, and win grand prize money.
As a parent and someone who loves toys, I whole-hardheartedly agree with this idea. Not only does my 3 year old not need a giant chocolate bunny, gallons of jelly beans, and piles of fluffy marshmallow chicks (OK, I’ll admit this is making me hungry), but I know from experience that I won’t actually let her eat it all, and I’ll end up eating it, which isn’t exactly part of my summer bikini plan (though I’m pregnant, so what’s the difference, right?). Anyway, she will have a lot more fun if I limit the candy to a few of her favorites, and fill that basket—er, strongly suggest the Easter Bunny fill that basket—with toys!
For retailers, signage suggesting spring/summer toys to fill Easter baskets should already be up, but it’s not too late! Many consumers wait until the last-minute to shop, especially with the holiday coming earlier this year. A special display of spring-like, small, basket-sized items makes shopping easy and promotes quick sales. The pharmacies already do this, toy stores should too! [Read more...]
The chocolate bunny has been an Easter tradition for more than 200 years, but the future of this holiday icon is… well, melting. This Easter, Mattel, the Endangered Chocolate Bunny Commission (ECBC), and celebrities such as Chris Harrison, Stephen Collins, and Kate Flannery, have come together to Save the Bunny with a special hare-raising and entertaining PSA.
Help support our chocolate friends and sweeten up Easter baskets with toys at www.savechocolatebunnies.com. Visitors to the site have the opportunity to win a Mattel toy, download exclusive coupons on toys from Mattel brands, and win grand prize money.
Florida-based children’s charity Kids Wish Network has provided more than $280,000 in toys and necessities in support of the U.S. Army’s Randy Oler Memorial Operation Toy Drop for children in need in Fort Bragg, N.C., and in agencies across the U.S. Kids Wish Network is an international charitable organization dedicated to infusing hope, creating happy memories, and improving the quality of life for children having experienced life-altering situations. [Read more...]
Al’s Angels, a non-profit charitable organization founded by CEO of Optimus Publishing Al DiGuido, launched an initiative in November to help children up to 10 years old who have been impacted by the effects of Hurricane Sandy. The organization began collecting toys and gifts for children in need throughout the tri-state area.