The Big Toy Book’s holiday toy showcase, the Biggest Day of Holiday Play, took place December 8 at the ultra-chic Yotel, hosting more than 100 bloggers and their children. Participants had the opportunity to visit eight cabin spaces sponsored by various toy companies, including Hasbro, The Bridge Direct, Innovation First, Delta Children’s Products, Poof-Slinky, Play Hut, among many others. Stations exhibiting the hottest holiday toys were set up throughout the Yotel lounge space. [Read more...]
Al’s Angels, a non-profit charitable organization founded by CEO of Optimus Publishing Al DiGuido, launched an initiative in November to help children up to 10 years old who have been impacted by the effects of Hurricane Sandy. The organization began collecting toys and gifts for children in need throughout the tri-state area.
by Lutz Muller
In a pretty flat overall market place, Amazon continues to make headway as it is propelled by the ongoing move to cyber space, lower prices, and convenience.
Amazon has three major assets. First, the absence of brick-and-mortar stores allows Amazon to offer an unlimited inventory. Second, Amazon pays no sales tax in most states, which allows the company to undersell its competitors. Third, Amazon’s infrastructure allows it to grow almost limitlessly without the need for expensive retail stores.
This is how Amazon’s sales developed over the past few years against two major competitors:
Just in time for Halloween, toymaker Playhut will release Mystixx Vampires dolls, four transformational fashion dolls that are popular girls at school by day and powerful vampires by night. Mystixx Vampires are 11-inch fashion doll divas named Talin, Silva, Azra, and Kalani whose personalities “turn” to fit their moods with a simple twist of their heads.
All four Mystixx Vampire dolls have different personalities that focus on characteristics like confidence, compassion, competiveness, and intelligence. These four girls come from different backgrounds and recently started at a new school together. The backstories provide a backdrop for girls’ creative play.
Each doll has two distinct faces, two complete outfits, two interchangeable wigs, two pairs of shoes, and accessories. Mystixx are sold exclusively at Toys “R” Us and at toysrus.com, and are designed for children ages 6 and up.
Hess Corporation has announced that the Hess Toy Truck, a holiday tradition for 48 years on the East Coast, will be available for purchase online this year for the first time.
Details of the 2012 Hess Toy Truck will be announced November 1 and will go on sale November 9 at participating Hess and Hess Express retail stores and at http://www.hesstoytruck.com.
Hess will implement an integrated marketing plan that combines online media buys and traditional ad buys with expanded social media efforts, as well as ties to the free Hess Express mobile app, to reach Hess Toy Truck fans across the United States.
Toy Truck fans can work together to reveal the truck early. Beginning October 22, fans, through a variety of linked social actions on the Hess Express Facebook page, will be able to slowly reveal—via hints and image pieces—the new Toy Truck model before the official launch.
A new virtual Hess Toy Truck Collection website feature will enable fans to indicate which Hess Toy Trucks they own from past years, reminisce about holidays when they received the truck, and earn digital toy truck collector badges to share with their friends on Facebook.
With the holiday season quickly approaching, consumers are holding onto their budgets tightly, according to Valpak’s Semi-Annual Consumer Spending Report. The report revealed 20 percent of consumers are spending less this year than last and are becoming more creative when it comes to finding deals.
Valpak, the 44-year direct and digital savings leader, conducted the report in an effort to understand how consumer spending has evolved since last year’s “post-recession” economy. Shoppers are planning to start their holiday spending earlier this year with 40 percent of consumers beginning their shopping before, and during, the month of October, including searching throughout the year. Eighty four percent of shoppers will spend the same or less on holiday-related purchases, with more than half (53 percent) planning to use coupons for gifts, entertaining, travel, and food/catering. [Read more...]
The Halloween & Party Expo will be held from January 19 to 22 in Houston. The only truly global tradeshow in the party supplies, costume, and Halloween-products industry, the Expo is home to more than 6,500 buyers and 350 exhibitors from 44-plus countries and territories.
The four-day show, which includes more than 1,400 booths covering 600,000 square feet of space, showcases the industry’s top manufacturers and distributors in three distinct areas: Party, Sexy Costume, and Halloween. It is designed to create a fun, productive, and interesting order-writing environment for everyone in attendance.
Special guest stars also will be on hand for an extra thrill. They include celebrity costume designer Chris March, of Bravo’s Mad Fashion and Project Runway, who will be showcasing his outlandish creations, and pumpkin-carving master Ray Villafane, who will wow the audience with his carving demos.
The famous Halloween Costume Style Show returns and will feature 100 of the hottest new costumes and licenses. Afterward, guests can attend the Saturday Night After-Party at Shark Bar in downtown Houston to mingle with peers and exhibitors in a lively atmosphere. To register for the Halloween & Party Expo, visit www.halloweenpartyexpo.com.