Sweet Suite 2016

Little Cosmetics Receives Little Charmers License

Little Cosmetics has acquired the Little Charmers license for North America in the role-play category. The deal marks the first license acquisition for Little Cosmetics. The line will include pretend makeup kits and accessories, and will be available this fall.

ASTRA to Honor Industry Leaders at Marketplace & Academy

astra_logo_smallThe American Specialty Toy Retailing Association (ASTRA) has announced this year’s winners of ASTRA’s Excellence Awards. The awards recognize leading retailers, manufacturers, and sales representatives who represent the best of the specialty toy industry. [Read more...]

DHX Media, Iconix Partner to Grow Strawberry Shortcake Brand

8d24a029-04df-41ca-9862-038b85bb0371DHX Media and Iconix Brand Group have entered a long-term agreement to co-develop and co-produce an animated series based on Strawberry Shortcake. DHX will produce and globally distribute the content, and Iconix will handle worldwide merchandising and licensing for the brand with DHX’s international licensing agency, CPLG. Iconix and DHX will both participate on all revenue streams released to this agreement.

In addition to the deal, DHX has become the exclusive, global distributor for the Strawberry Shortcake back catalogue, adding 108 half-hours to the eight half-hours of Strawberry Shortcake content already in the DHX distribution library. [Read more...]

Tucker Toys Enters Special Needs Market

4a94f53e-6b82-42ff-baeb-a712c5675f1eLast spring, two of Tucker Toys’ products—the new E-Z Grip Playball and the Phlat Ball—received special needs approval from AblePlay, a division of Lekotek. Immediately after, Tucker Toys and Goliath Games, the U.S. distributor for the Phlat Ball, teamed up to donate a case of each product to all of Lekotek’s Toy Lending Libraries across the U.S. [Read more...]

Jakks Pacific Signs Two Exclusive Distribution Agreements

f6522ce2-21f1-46ac-8a7d-7d39d6bdf4f2Headstart International has selected Jakks Pacific as its exclusive distributor of Ooshies, a line of collectible characters featuring licenses such as Teenage Mutant Ninja Turtles. The multi-year agreement allows Jakks to promote, market, and sell Ooshies in various channels nationwide.

In addition, Jakks has entered a worldwide distribution agreement with Roxo LLC for Glow Friends night-light products. The multi-year distribution agreement allows Jakks to exclusively promote, market, distribute, and sell Glow Friends in various channels worldwide. Glow Friends is a new line of interactive light-up characters available in 4-inch and 6-inch sizes. When tapped, the night-lights create a light show and the larger size includes sounds. [Read more...]

Toy Industry Execs to Open Licensing Expo

f878b8c4-ceee-4095-a906-e21b3b05e443Leading toy industry executives will open Licensing Expo 2016 with keynote session “Toys to Content: Where Do We Go From Here?” on June 21, from 8 to 9 a.m. at the Mandalay Bay Convention Center in Las Vegas. [Read more...]

Skyrocket Toys Forms New Media Division

Skyrocket.Jared WolfsonSkyrocket Toys has appointed kids and family entertainment executive and producer Jared Wolfson to lead the company’s newly formed media division, which will create original content for multi-media platforms in conjunction with the company’s toy and consumer products brands.

Skyrocket will develop original content for digital and broadcast platforms with a corresponding line of toys and ancillary products, and plans to launch their first property with a toy line in 2018. As senior vice president of the company’s media division, Wolfson will be responsible for developing, launching, and managing Skyrocket’s portfolio of integrated entertainment properties in coordination with the company’s toy and consumer products businesses. [Read more...]

Alpha Group Acquires Baby Trend Inc.

AlphaThe Alpha Group Co. Ltd. has invested $94 million to acquire Baby Trend Inc., a worldwide manufacturer of juvenile products. The acquisition marks Alpha’s entry into the infant category in North America, catalyzing the global development plan for Alpha’s juvenile business.

Following the acquisition, Baby Trend will complete its first major brand redesign in its 28-year history with a new logo and brand identity. The rebranding is part of a bigger plan aimed at updating its offerings and making them more appealing to the modern family.

Wizards & Warriors Summer Camp Uses Role-Playing Game to Develop Change in Mental Health Among Kids

Doctor Who at Summer CampWizards & Warriors Summer Camp has teamed up with psychologist and superhero researcher Dr. Jania Scarlet to research if using adventures from the BBC TV program Doctor Who in role-playing games could help kids with depression, compassion, and socialization. [Read more...]

Handmade at Amazon Introduces Baby and Toys & Games Categories

Handmade at Amazon has expanded to include new product categories of handmade items, including Baby and Toys & Games. Handmade at Amazon was designed to provide customers and artisans a tailored store specifically for handcrafted items, and the new product categories will offer more than 20,000 items sold directly from artisans. The new product categories will add to the previously featured Jewelry, Home Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture categories.

Since launching the Handmade store last fall, the number of items has grown by four times to more than 400,000 quality handcrafted items from all 50 states and more than 80 countries around the world.