Activision Blizzard Inc.’s animated series Skylanders Academy made its debut on Netflix. Based on Activision’s Skylanders video game franchise, the show follows the adventures of Spyro, Eruptor, Stealth Elf, Jet-Vac, and Pop Fizz as they travel the Skylands universe. Skylanders Imaginators marks the first project from Activision Blizzard Studios and is the first Netflix original series to be inspired by a video game franchise. [Read more...]
U.S. toy sales grew 6 percent from January through September 2016, according to The NPD Group. NPD expects several trends to continue growth through the remainder of the year for estimated toy sales to be up approximately 6.5 percent until the end of the year. Trends include a movement towards experiential purchasing, the popularity of collectibles, the drive toward healthier living, and higher price-points during the holiday season.
Shopkins feature shops are now open at all Toys “R” Us stores nationwide. Ranging in size spanning up to 16 feet long, these front-of-store boutiques feature a wide assortment of Shopkins products including toys, backpacks, bedding, jewelry, bikes, helmets, books, consumer electronics, stationery products, confectionery, apparel and room decor, and the latest DVD movie. [Read more...]
Hasbro launched Be Fearless Be Kind, the company’s newest philanthropic initiative designed to inspire and empower kids to have the compassion, empathy, and courage to stand up for others and be inclusive throughout their lives. This initiative builds upon the work that Hasbro and the Hasbro Children’s Fund collaboration with generationOn, the youth service division of Points of Light. [Read more...]
Bravo Sports Corp. acquired Nutcase Inc., a Portland-based helmet brand. Founded in 2006 by Michael Morrow, a former Nike creative director, the company has a goal of making helmets that offer a creative and stylish way for riders to express their individuality, whether they’re kids or adults. Nutcase will continue to be based in Portland.
NPD Group Provides Insight into Gamers’ Purchasing, Usage, and Perceptions of Additional Gaming Content
According to PC and Video Games—DLC and Microtransaction Purchasing, the latest report from The NPD Group, among the U.S. population of males and females ages 13 to 54, 28 percent have purchased additional video game content in the past three months, with males and teens being the primary purchasers. Microtransactions are purchased more often than downloadable content (DLC), at 23 percent and 16 percent, respectively. [Read more...]
Hundreds of leading experts in and advocates for toy safety completed a major revision to one of the world’s most widely used toy safety standards after a collaboration over five years. The updated standard will be published soon as F963-16: Standard Consumer Safety Specification for Toy Safety. [Read more...]
Total video game sales for the 5-week period from Aug. 28 through Oct. 1 are $838.2 million, a 23 percent decrease from this period last year, according to The NPD Group. Video game hardware also declined 25 percent from this time last year, decreasing from $311.7 million to $234.3 million. Video Games software decreased from $453.4 million from $581.1 million last year, down 22 percent.
“The release of the PS4 Slim and the second month of the Xbox One S was not enough to stimulate total hardware spending and this month’s new software releases, NBA 2K17, FIFA 17, NHL 17 and Forza Horizon 3 could not compete with last year’s stronger slate of new games which included NBA 2K16, FIFA 16,NHL 16, Metal Gear Solid V: The Phantom Pain, Destiny: The Taken King, Mad Max, Disney Infinity 3.0, and Super Mario Maker for the Wii U,” says NPD’s Video Game Analyst, Sam Naji.
While video games accessories also saw a decrease by 27 percent, from $179.5 million last year to 130.8 million this year, PC Games software increased 3 percent from $19.3 million last year to 19.8 million this year.
The Top 10 Games across all platforms by dollar sales are NBA 2K17, Madden NFL 17, FIFA 17, NHL 17, Bioshock: The Collection, Destiny: The Collection,Grand Theft Auto V, Overwatch, Forza Horizon 3, and Call of Duty: Black Ops III.