The Toy Association Releases Tips on Fidget Spinner Safety

toy association logoWith the popularity of fidget spinners on the rise, The Toy Association released safety tips to ensure parents and their kids know how to safely play with these toys.

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World of Dance, Zuru Partner to #UnleashSummer Fun

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Zuru and World of Dance partnered to create content that promotes Zuru’s Bunch O Balloons water balloons as a summer activity.

The program includes multiple styles of marketing, including user-generated content, events that feature the dance community using Bunch O Balloons, and a sponsorship of the World of Dance summer events in the U.S.

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eOne Extends PJ Masks Licensees with New Partners for Publishing, Paper Goods

40-17179-00-00eOne (Entertainment One) expanded partners for its preschool series PJ Masks, which airs daily on Disney Junior. Partners will launch a range of publishing products and paper goods that will be available at major national retailers in the U.S. and Canada this fall. The latest partners will expand on the collection from master publishing partner Simon & Schuster Children’s Publishing.

Partners to launch products in the U.S. include Colorforms for reusable sticker sets and CSS for seasonal stationery exchange. Additionally, Parragon will feature a publishing collection and Redan will offer magazines in the U.S. and Canada.

Warner Bros. Releases Lego Marvel Super Heroes 2 Trailer

LeoMarvelSuperHeroesWarner Bros. Interactive Entertainment released the announcement trailer for Lego Marvel Super Heroes 2 coming out later this year.

The trailer included appearances from a multitude of Marvel heroes and villains from various eras and realities. Characters who appear in the trailer include Groot, Rocket Raccoon, Green Goblin, Spider-Gwen, Spider-Man Noir, Captain America, the Hulk, Hawkeye, Thor, Kang the Conqueror, Iron Man, Ms. Marvel, and Doctor Strange. [Read more...]

Hasbro, DMG Entertainment Launching Transformers Digital Experience Centers

DMG Entertainment AR VR Experience CentersHasbro and Dan Mintz’s DMG Entertainment are launching interactive Transformers digital simulation experience centers.

The centers will feature up-close interactions with Transformers characters, virtual and augmented reality technology, interactive environments, and activities that feature various forms of the latest digital technologies.

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NPD Reports April 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Apr. 2 to 29, 2017 grew 10 percent to $636 million compared to last year, according to analysis from The NPD Group. [Read more...]

Skyrocket Toys, Marvel Partner for Spider-Man: Homecoming Drones

skyrocket_spider-manspiderdrone

Skyrocket Toys partnered with Marvel to reveal new, high-tech drones inspired by the upcoming Spider-Man: Homecoming film. Skyrocket Toys designed the functional replica of Spider-Man’s surveillance drone, complete with the free Spider-Drone app.

The Spider-Man Drone will be available exclusively at Walmart on June 4. Additionally, the Spider-Man Streaming Video Spider-Drone, will be available exclusively at Toys “R” Us on July 1.

Funko Acquires Loungefly

Funko-300x102Funko LLC acquired the contemporary fashion accessories company Loungefly. Financial terms were not disclosed.

Loungefly, a Southern California-based company sells a selection of handbags and fashion accessories under various licensed brands such as Disney, Marvel, Star Wars, Sanrio, and Pokémon. Products are sold through specialty stores, boutiques, and department stores around the country. [Read more...]

Activision Blizzard Consumer Products Group Debuts at Licensing Expo 2017

Activision Blizzard Consumer Products Group, the newly-created division made its debut at Licensing Expo 2017. Leveraging franchises from across the company, the properties offer opportunities across gameplay, linear storytelling, e-sports, and consumer products. [Read more...]

Super Wings’ Jett Joins Giant Helium Balloon Lineup in Macy’s Thanksgiving Day Parade

superwingstgparadeJett, the transforming robot-plane from the animated preschool series Super Wings, will take to the skies for the 91st annual Macy’s Thanksgiving Day Parade as a giant character balloon. The helium balloon measures approximately 39 feet wide, 45 feet long, and 30 feet tall.

Super Wings tells the story of Jett as he travels the world to deliver packages to children. Every delivery brings forward new problems for Jett and his friends and they must work together to solve them. [Read more...]