Crayola Retires Iconic Crayon Color

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The dandelion crayon is getting the boot from Crayola’s 24-box of crayons.

This is the first time Crayola is retiring a color from its iconic 24-box of crayons in the company’s 100 year history. Crayola made the announcement on Twitter this afternoon, citing the color’s adventurous spirit. [Read more...]

Club Penguin Island Launches for Mobile

ClubPenuinDisney launched an all-new Club Penguin Experience, Club Penguin Island, for mobile devices. The new app features an updated take on Club Penguin, which first launched 11 years ago. Developed especially for mobile, Club Penguin Island brings together many of the best elements from the legacy Club Penguin product with new design and features. [Read more...]

Crayola to Retire Iconic Crayon Color

crayolawhosleavingCrayola is retiring a color from its 24-box of crayons for the first time ever on National Crayon Day.

Although this isn’t the first time the company is retiring a shade, it is the first time in its 100-year history that it will retire a color from its iconic 24-count crayon box.

The secret is being kept under wraps until the announcement tomorrow morning in Times Square. Right now, the 24-count box has red, yellow, blue, brown, orange, green, violet, black, carnation pink, yellow orange, blue green, red violet, red orange, yellow green, blue violet, white, violet red, dandelion, cerulean, apricot, scarlet, green yellow, indigo, and gray. Crayola has not announced whether it will replace the color.

Consumers took to social media to express their opinions—some who are still recovering from Hasbro replacing three of their iconic tokens in the Monopoly game.

Click here to see our favorite reactions.

Toys “R” Us Canada to Host Sensory-Friendly Shopping Hour on World Autism Awareness Day

Toys “R” Us Canada will host a Sensory-Friendly Shopping Hour in partnership with Autism Speaks Canada in honor of World Autism Awareness Day on Sunday, April 2.

As part of the initiative, all Toys “R” Us and Babies “R” Us stores from coast-to-coast will open one hour early. During the hour, there will be no music or announcements, lighting will be dimmed, and designated quiet spaces will be located throughout the store. Families can also enjoy in-store product demonstrations and activities with toys identified as ideal for children on the autism spectrum.

Since 2010, Toys “R” Us Canada has partnered with Autism Speaks Canada and has raised more than $5 million dollars. Every year in March and April, Toys “R” Us Canada invites customers to purchase an Autism Speaks Puzzle Piece in store or online at for a donation amount of their choice. All funds raised go directly to Autism Speaks Canada to support services, community grants, awareness initiatives and social programs like sports, drama and swimming that aid in children’s development and social skills.

The Teletubbies Celebrate 20th Anniversary

Teletubbies20thEh-Oh! The Teletubbies are celebrating its 20th anniversary this year with a 20 Years of Big Hugs event at Chelsea Piers in New York City, where the Teletubbies and Broadway Kids blew out candles on an anniversary cake.

Season 2 of the show is coming soon to Nick Jr, which is designed to appeal to tech savvy toddlers. New features include the Tubby Phone smartphone and touch screen tummies.

Babies “R” Us Partners with The Honest Company

BabiesRUsHonestBabies “R” Us and The Honest Co. partnered to bring The Honest Co.’s products to Babies “R” Us stores across the U.S., with an expanded assortment and sizes online at Available now, the line includes the brand’s seasonal print diapers, wipes, gift sets, bibs, lotions, sun care, and formula. Homecare items, such detergents and cleaning solutions, will roll out later this year.

Industry Veteran Loren Taylor Passes Away

LorenTaylorLoren Taylor, 63, died on Monday, March 27 after a long and valiant fight against a rare form of cancer. He is survived by his wife of 29 years, Lee Ann, and his children, Caley (23) and Colton (21).

There will be a memorial service for Loren on Saturday, April 8 at the Chatham United Methodist Church. For more information on the service, visit the Bradley Funeral Home website.

The family has asked for donations to be made to The Loren T. Taylor Charitable Fund through the Chatham United Methodist Church.

Loren has more than 30 years of experience in the marketing and manufacturing of consumer products, developing and managing lines in the toy industry, such as Hot Wheels and Nerf. Prior to owning his own business, he held management positions in six companies in four industries, including Unilever Inc., Lifesavers Inc., Mattel Inc., Applause Inc., and Hasbro Inc.

Hasbro Studios Earns Daytime Emmy Award Nomination for Outstanding Original Song

HasbroEmmyHasbro Studios earned a nomination for the 44th Annual Daytime Emmy Awards in the category for Outstanding Original Song.

The nominated song, “Legend of Everfree,” hails from Hasbro Studios’ My Little Pony movie special, My Little Pony Equestria Girls: Legend of Everfree, the third installment of the brand’s spin-off series.

Daniel Ingram, the lyricist and composer behind “Legend of Everfree,” also received a nomination last year in the same category for his original song featured in the sixth season of Discovery Family’s My Little Pony: Friendship is Magic. In the past five years, Hasbro Studios’ produced TV series have won six awards and received 27 nominations.


TIA to Host Washington, DC Fly-In Tax Debate for Toy Companies

As momentum builds on tax reform, trade, and regulatory reduction, the Toy Industry Association (TIA) is urging its members to attend TIA’s 9th Washington, DC Fly-In, where toy companies can share their concerns with key lawmakers. With the debate on healthcare reform now on the back burner, congressional and Trump administration officials are turning their attention to tax reform, including the controversial Border Adjustment Tax.  [Read more...]

Disney Store Celebrates 30 Years

Disney30thLogoDisney Store celebrates its 30th anniversary, officially marking the grand opening of the Glendale, Calif. store in 1987. Currently, Disney Store operates 340 stores worldwide and ecommerce sites in 10 countries.

In commemoration of this milestone, a new line-up of limited edition 30th anniversary products will be released, featuring collectibles and a special anniversary Disney Tsum Tsum set. In-store celebratory events and activities are also planned, including a 30th Anniversary Parade, taking place every day at 3pm through April 2. Guests are invited to hear short, fun stories and facts about Disney Store’s history and kids are encouraged to dance along the store parade route.