Toys “R” Us Becomes Exclusive In-Store Retail Launch Partner for Lightseekers

LightseekersTOMY International, the master toy licensee for Lightseekers, announced that Toys “R” Us will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories, and more to its stores nationwide beginning July 1. Pre-sale for the assortment will begin online at toysrus.com starting on April 17. [Read more...]

Spin Master Receives U.S., Chinese Patents Covering Hatchimals Technology

HatchimalsPatentSpin Master Corp. was granted a U.S. Patent and a Chinese Utility Model Patent on the innovation behind Hatchimals. The patents generally cover the Hatchimals character emerging from its shell.

Spin Master has patent applications for the Hatchimals technology pending in the European Patent Office, Canada, and other major territories, including additional applications in the U.S.  [Read more...]

Jazwares, Hasbro Partner for New Collection of Nerf Products

Jazwares partnered with Nerf, in collaboration with Hasbro, to introduce a Nerf toy and accessory line that includes targets, tactical gear, storage, and more.

Jazwares will offer a variety of products to enhance the Nerf lifestyle and blaster play. In addition, Jazwares will also extend the Nerf Sports segment with indoor and outdoor sports and games. The Jazwares Nerf Collection will be available at major retailers this fall in North America, Europe, the Middle East, and Africa (EMEA).

WIT Announces Winners at Annual Wonder Women Awards Gala

WIT2017The 13th annual Women in Toys, Licensing, and Entertainment (WIT) Gala hosted more than 600 industry executives and honored leaders in the toy industry.

The 2017 Wonder Women Awards Winners include ZAG’s Andre Lake Mayer as Wonder Woman in Entertainment; Mattel’s Jennifer Bennett as Wonder Woman in Licensing; Jazwares’ Laura Zebersky as Wonder Woman in Manufacturing; and PlayMonster’s Lisa Wuennemann as Wonder Woman in Marketing. Six winners were also awarded the Wonder Woman Rising Star award, including The Toy Book/The Toy Insider’s Marissa DiBartolo; IAmElemental’s Julie Kerwin; JazWings’ Karen Kilpatrick; Disney’s Kathryn Hardy; Hasbro’s Nikki Kennamer; and Moose Toys’ Stephanie Haggery.  [Read more...]

TIA Names 2017 Toy Trends

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The Toy Industry Association (TIA) named collectibles, active toys, robotics, and more as top toy trends of 2017 at the 114th North American International Toy Fair. The session, held on Feb. 19, 2017, was moderated by Ken Seiter, TIA VP of marketing communications with commentary provided by Adrienne Appell, Isabel Carrión-López and Kristin Morency Goldman.

A summary of the top six trends include: [Read more...]

Cra-Z-Art Enters Licensing Deal for BeatMoovz

beatmoovzCra-Z-Art entered a strategic licensing agreement with Japan-based Dmet Properties to market and distribute BeatMoovz in the U.S.

BeatMoovz is motion-activated and plays music and special effects sounds as kids move. The product comes with either one or two wristbands that users wear to enable the device, and consumers can use the companion app and Bluetooth technology to create unique beats by moving and dancing.

BeatMoovz is expected to be available at major retailers in August, and a global patent is pending.

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Hasbro Named Global Master Toy Licensee for Moon and Me Preschool Series

Hasbro Inc. was named global master toy licensee for Moon and Me by  Sutikki, the new kids and family division of Bento Box Entertainment. The line of toys will based on the new preschool series, Moon and Me from Andrew Davenport’s Foundling Bird. [Read more...]

TIA Announces Toy of the Year 2017 Winners

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Last night, the Toy Industry Association (TIA) announced the 2017 Toy of the Year award winners at the 17th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, hosted at The Intrepid Sea, Air & Space Museum in New York City.

Winners in each of the categories include: [Read more...]

Disney Orders Second Season of Tangled: The Series Ahead of Season One Debut

TANGLEDTHESERIES_FEATUREDIMAGEDisney Channel has made an early commitment to a second season of the animated show Tangled: The Series ahead of the debut of the first season. A production of Disney Television Animation, the series is based on Walt Disney Animation Studios’ feature film Tangled[Read more...]

Star Wars Force Friday II to Take Place on Sept. 1

ForceFridayIIStar Wars Force Friday II, a global fan event celebrating the launch of new products inspired by Star Wars: The Last Jedi, will take place on Sept 1. Toys, collectibles, books, apparel, and more will go on sale beginning at 12:01 a.m. that morning, with stores around the world opening for a weekend-long celebration of all things Star Wars. [Read more...]