Sweet Suite 2016

TIA Offers Webinars for Toy Fair Exhibitors, Buyers to Make Most of ShopToyFair365

Screen Shot 2015-12-29 at 2.52.46 PMThe Toy Industry Association (TIA) has announced two on-demand webinars to help North American International Toy Fair buyers and exhibitors make the most of ShopToyFair365.com, Toy Fair’s e-commerce platform. The two instructional videos are designed to assist exhibitors and buyers with creating their ShopToyFair365.com accounts and online profiles, as well as to provide exhibitors with information on how to use the platform’s many functions.   [Read more...]

U.S. EPA Recognizes Hasbro for Leading Green Power Use

hasbroHasbro Inc. has joined the U.S. Environmental Protection Agency’s (EPA) Green Power Partnership as part of the company’s continued efforts to accelerate progress towards the its 2020 sustainability goals and transition to more renewable energy. [Read more...]

A Year in Review from TIA President Steve Pasierb

StevePasierbHeadshotHello and Happy almost New Year from TIA!

2015 was an upbeat year for the toy industry. Toy sales will be up both in the U.S. and in several countries around the world, making this our industry’s most successful year in a decade. It was also an exciting time for the Toy Industry Association. We championed the benefits of toys and play through our new Genius of Play consumer campaign, advocated tirelessly for our industry’s best interests, pushed back hard against NGOs during “toy hunting” season, and unveiled new market research and resources – to name just a few of the initiatives designed to deliver on TIA’s promise to our 818 members.  I’ve been on an airplane almost every week of the past eight months, traveling both domestically and abroad, which has also given me the opportunity to meet about 100 of our diverse member companies. I’m ready for a Holiday break! [Read more...]

PowerLounge at Spielwarenmesse Offers Model Construction Displays

SpielwarenmesseSpielwarenmesse eG will showcase model construction products designed for every age group and experience level in the PowerLounge in Hall 7A. The trade show will take place from Jan. 27 to Feb 1. Spielwarenmesse encourages specialty toy retailers seeking models from the hobby segment to stop by and see the new items.    [Read more...]

American Greetings, FATHOM Donate Care Bears-Themed Prosthetic Arm

Isabella 3D Printed with Care Bear FixtureAmerican Greetings, in partnership with 3-D printing experts FATHOM and the nonprofit e-NABLE, have donated a prosthetic arm to four-year-old Isabella Ibarra. The soon-to-be kindergartner was born with a shortened forearm and an underdeveloped hand. When American Greetings found out about the project and Isabella’s love for Care Bears, the company delivered artwork for the hand and donated a basket of Care Bears toys. Now, Ibarra looks forward to showing off her hot pink, 3-D bionic hand in kindergarten next year.

WIT Adds Social Influencer Award Category

WIT_combomarkhor11-300x104Women in Toys, Licensing, & Entertainment (WIT) has added a “Social Influencer” award to the category line-up for its 2016 WIT Wonder Woman Awards.

WIT created the Social Influencer category to honor women in social media who have contributed innovative content, resulting in positive consumer influence and engagement. This includes audience reach, expertise and credibility, and the strength of the relationship with their fans and followers. Journalists, blogger, bloggers, industry analysts, celebrities, and brand advocates can be nominated for the award.  [Read more...]

Bandai Namco to Design Entertainment Products Powered by Afero IoT Platform

Afero Inc. and Bandai Namco Studios Inc. have partnered to curate and develop connected entertainment products. Bandai will use the Afero platform to securely build IoT capabilities into its products and games to make products more safe and kid friendly.

2015 ChiTAG Breaks Records

CHITAG2The 13th Annual Chicago Toy and Game Fair in November had an increased attendance by 20 percent, with its largest crowd ever of 30,000 people, and there were more than 550 million impressions on social media. [Read more...]

Hasbro Hosts Third Annual Global Day of Joy

DayofJoyHasbro employees worldwide took a day to engage in community service projects for children in need. For the 2015 Global Day of Joy, more than 200 volunteer projects are taking place in 40 countries including toy delivery donations, “Game Day” events, where children at a charitable organization or school have the chance to “play with the pros,” and “Operation Playspace” projects, where local charities have their outdated play areas re-imagined and re-designed into safer, more vibrant play spaces.  [Read more...]

FAA Publishes Interim Rule on Drone User Registration

The Federal Aviation Administration (FAA) has published an interim rule regarding new online user registration system for recreational drones and unmanned aircraft systems (UAS), according to the Toy Industry Association (TIA). The FAA will seek public comments before issuing a final rule.  [Read more...]