Learning Express Inc. will open a flagship Learning Express Toys location, the first corporate-owned store since 1995, in the redeveloped Bedford Marketplace in Massachusetts in September. Adjacent to the toy store, Learning Express is introducing Learning Express Play, an activity center and play museum for kids ages 6 months through 8 years. [Read more...]
Edge Brands Ltd. entered a distribution agreement with PTX Performance Products to bring Edge Brands’ products to the North American market. PTX Performance Products will bring the company’s wheeled products and swim and water products to retailers across North America, with a focus on expanding Edge Brands’ presence in mass-market retailers and major specialty sporting goods stores.
Green Toys Inc. hired Ian Coats MacColl as the company’s first chief creative officer. With 25 years in the industry, MacColl will be responsible for overall product design, research, marketing, and strategy for the company.
MacColl has been consulting with Green Toys for more than five years, working to expand the product line to include new revenue opportunities consistent with the company’s sustainable mission. Previously, MacColl was vice president of research, design, and product development at Wham-O and managing director of IDEO.
Green Toys also recently announced the retirement of its co-founder, Robert von Goeben, who will remain involved with Green Toys in a consultant role though the end of the year.
Nominations are now open for the 2016 Toy & Game Inventor of the Year (TAGIE) Awards, an annual gala event during Chicago Toy & Game Week that celebrates the achievements of inventors, designers, and industry leaders. Toy and gaming industry professionals can submit nominations online through Sept. 1. [Read more...]
The Nintendo 3DS platform topped the hardware and software sales charts, according to The NPD Group. According to Nintendo, the strong performance is due to the release of Monster Hunter Generations game, continued momentum from the Nintendo 2DS price drop, and positive public reception for Pokemon GO, which has renewed interest in core Pokemon games on Nintendo systems. [Read more...]
Disney Consumer Products and Interactive Media (DCPI) kicked off its third annual Marvel Super Hero Spectacular campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores. [Read more...]
Gund’s #HowDoYouHug charitable campaign has reached its tenth milestone, representing 1,000 total plush toys donated to children in need. Recipient organizations include Lucille Packard Children’s Hospital, Starlight Children’s Foundation, Our House Grief Support Center, and Comfy Cozy’s For Chemo. [Read more...]