Toy companies can still participate in the Toy Industry Association’s (TIA) confidential 2015 Toy Industry Financial and Operating Benchmark Study, and learn how their financial performance compares with other companies of similar size and distribution channel. The response deadline has been extended until April 24, and the questionnaire can be completed securely online or via hard copy (mailed out to members in late February).
Import cargo volume at the nation’s major retail container ports is expected to rise 8 percent this month over the same time last year as West Coast ports continue to recover from a backlog of cargo that built up before a tentative new labor agreement was signed, according to the monthly Global Port Tracker report released today by the National Retail Federation (NRF) and Hackett Associates.
Funrise Toy Corporation has signed an exclusive agreement, making its premium Gazillion Bubbles brand the Official Bubbles of the Los Angeles Dodgers for the 2015 Major League Baseball (MLB) season. Throughout the season, more than one million Dodger fans and families will be treated to extraordinary Gazillion Bubbles activations at Dodger Stadium.
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., received the 2014 Vendor of the Year Award for Seasonal from Target. The Target Vendor of the Year Awards distinguish a select group of vendor partners each year based on certain performance and relationship criteria.
This spring, Random House Books for Young Readers is rolling out a new cover look for the Junie B. Jones series by Barbara Park. All 28 books, as well as the interactive journal, will feature the new branded look, which includes colorful polka dots and a new title font. The iconic illustrations by Denise Brunkus will remain the same.
The re-branded series launch will be supported by a major marketing and publicity campaign. It will include the Laugh Yourself Silly with Junie B. School Campaign (formerly the Junie B. Jones Stupid Smelly Bus Tour), which will bring Junie B. and her bus driver, Mr. Woo, live and person to schools in May.
As reported by the Associated Press, U.S. border agents found $300,000 worth of loose-leaf tobacco hidden in a truck hauling toys.
According to the American Specialty Toy Retailing Association (ASTRA), 89 toy manufacturers will be participating for the first time in its exhibit hall at ASTRA’s upcoming Marketplace & Academy. The exhibit hall, which will represent ASTRA’s largest ever, includes a total of 15 percent more exhibitors than last year.