Toy Fair 2017


C2C Studios

Activision Blizzard Studios’ Skylanders Academy Now Streaming

7fa123aa-e0f6-4f26-a4d3-4942ad424ae8Activision Blizzard Inc.’s animated series Skylanders Academy made its debut on Netflix. Based on Activision’s Skylanders video game franchise, the show follows the adventures of Spyro, Eruptor, Stealth Elf, Jet-Vac, and Pop Fizz as they travel the Skylands universe. Skylanders Imaginators marks the first project from Activision Blizzard Studios and is the first Netflix original series to be inspired by a video game franchise. [Read more...]

NPD Forecasts 6.5 Percent Growth for U.S. Toy Industry

U.S. toy sales grew 6 percent from January through September 2016, according to The NPD Group. NPD expects several trends to continue growth through the remainder of the year for estimated toy sales to be up approximately 6.5 percent until the end of the year. Trends include a movement towards experiential purchasing, the popularity of collectibles, the drive toward healthier living, and higher price-points during the holiday season.

NPDToyChart2016 [Read more...]

ASTRA’s Neighboorhood Toy Store Day Kicks Off on Nov. 12

ASTRANeighborhoodToyStoreDayMore than 150 specialty toy manufacturers are expected to participate in ASTRA’s (American Specialty Toy Retailing Association) seventh annual Neighborhood Toy Store Day on Nov. 12. Participating stores will offer play day kits, giveaways, raffle items, and product discounts. [Read more...]

Moose Toys, Toys “R” Us Launch Shopkins Feature Shops

MooseTRUShopkinsShopkins feature shops are now open at all Toys “R” Us stores nationwide. Ranging in size spanning up to 16 feet long, these front-of-store boutiques feature a wide assortment of Shopkins products including toys, backpacks, bedding, jewelry, bikes, helmets, books, consumer electronics, stationery products, confectionery, apparel and room decor, and the latest DVD movie. [Read more...]

Hasbro Launches Be Fearless Be Kind Initiative

Hasbro LogoHasbro launched Be Fearless Be Kind, the company’s newest philanthropic initiative designed to inspire and empower kids to have the compassion, empathy, and courage to stand up for others and be inclusive throughout their lives. This initiative builds upon the work that Hasbro and the Hasbro Children’s Fund collaboration with generationOn, the youth service division of Points of Light. [Read more...]

Bravo Sports Acquires Nutcase Helmets

d7f4f92f-d90e-4d45-8e97-2baaab7a37b9Bravo Sports Corp. acquired Nutcase Inc., a Portland-based helmet brand. Founded in 2006 by Michael Morrow, a former Nike creative director, the company has a goal of making helmets that offer a creative and stylish way for riders to express their individuality, whether they’re kids or adults. Nutcase will continue to be based in Portland.

Spielwarenmesse Announces Trends for 2017

Logo Spielwarenmesse 2016Spielwarenmesse’s 10-member TrendComittee has identified three trends moving into 2017: Body and Mind, Girl Power, and Swap and Collect. The TrendGallery in Hall 3A of Spielwarenmesse in Nuremberg from Feb. 1 to 6 will showcase these trends.  [Read more...]

NPD Group Provides Insight into Gamers’ Purchasing, Usage, and Perceptions of Additional Gaming Content

95d4e4c4-b6ec-4949-b719-ead99d9fe6e5According to PC and Video Games—DLC and Microtransaction Purchasing, the latest report from The NPD Group, among the U.S. population of males and females ages 13 to 54, 28 percent have purchased additional video game content in the past three months, with males and teens being the primary purchasers. Microtransactions are purchased more often than downloadable content (DLC), at 23 percent and 16 percent, respectively. [Read more...]

ASTM International Updates Toy Safety Standard

Hundreds of leading experts in and advocates for toy safety completed a major revision to one of the world’s most widely used toy safety standards after a collaboration over five years. The updated standard will be published soon as F963-16: Standard Consumer Safety Specification for Toy Safety. [Read more...]

The NPD Group Reports 23 Percent Decline in September Video Game Sales

npd-group copyTotal video game sales for the 5-week period from Aug. 28 through Oct. 1 are $838.2 million, a 23 percent decrease from this period last year, according to The NPD Group. Video game hardware also declined 25 percent from this time last year, decreasing from $311.7 million to $234.3 million. Video Games software decreased from $453.4 million from $581.1 million last year, down 22 percent.

“The release of the PS4 Slim and the second month of the Xbox One S was not enough to stimulate total hardware spending and this month’s new software releases, NBA 2K17FIFA 17NHL 17 and Forza Horizon 3 could not compete with last year’s stronger slate of new games which included NBA 2K16FIFA 16,NHL 16Metal Gear Solid V: The Phantom Pain, DestinyThe Taken KingMad MaxDisney Infinity 3.0, and Super Mario Maker for the Wii U,” says NPD’s Video Game Analyst, Sam Naji.

While video games accessories also saw a decrease by 27 percent, from $179.5 million last year to 130.8 million this year, PC Games software increased 3 percent from $19.3 million last year to 19.8 million this year.

The Top 10 Games across all platforms by dollar sales are NBA 2K17Madden NFL 17FIFA 17NHL 17Bioshock: The CollectionDestiny: The Collection,Grand Theft Auto VOverwatchForza Horizon 3, and Call of Duty: Black Ops III.