Sweet Suite 2016

Global Brands Deliver $250 Million in Promotional Media for The Angry Birds Movie

AngryBirdsWith the Angry Birds Movie set to launch in May, Sony Pictures has teamed up with promotional partners around the world to create a campaign building on the global appeal for the brand. In total, more than 100 partners worldwide are coming together to deliver $250 million in promotional value. [Read more...]

Spin Master Purchases Toca Boca, Sago Mini

Spin Master Corp LogoSpin Master has acquired the Toca Boca and Sago Mini companies from the Bonnier Group of Sweden. The transaction will close on May 2. Toca Boca has released 32 apps in 215 countries since its launch in 2011, and Sago Mini has released 16 apps that have been downloaded more than 13 million times. [Read more...]

Hasbro Expands with New Space in Media Studios North

Hasbro LogoHasbro Inc. announced the company’s plans to relocate and expand its West Coast presence. The company will move from its 45,000-square-foot North Hollywood Way office in Burbank, CA, to an  80,000-square-foot office space on 3333 West Empire Ave. in Burbank’s Media Studios North office park.

Media Studios North is a 1.2 million-square-foot office park owned by Shorenstein Properties LLC and The Worthe Real Estate Group, Inc. Home to companies like Technicolor and Kaiser Permanente, the property is adjacent to the Bob Hope Airport, and offers quick access to Downtown Los Angeles.

Employees will have access to a range of amenities, including two full-service commissaries, a first-class health club, and outdoor activities such as basketball, volleyball, tennis, and a jogging track. The building is LEED Gold certified, and features enough space for over 300 employees. Hasbro intends for the move to happen in the fourth quarter of this year.

Hasbro, Sony Release Transformers-Inspired Album

Hasbro Studios ImageHasbro Studios and Sony Music Entertainment released Transformers Roll Out, an alternative-rock tribute to the Transformers franchise. [Read more...]

Nintendo, Sonic Partner for Kids Meal Toys

Nintento Paper Jam Sonic ImageSonic and Nintendo have partnered to bring Mario and Luigi to kids’ meals across the country. Between April 19 and June 30, Sonic Drive-Ins are offering customers a toy based on the Mario & Luigi: Paper Jam game with each purchase of a Wacky Pack kids meal. [Read more...]

The NPD Group Says Video Game Sales are Steady

Total video game sales from March 2015 to March 2016 stayed about the same, according to The NPD Group. In addition, total software sales went up by seven percent, video game hardware sales went down by nineteen percent, and video games software and video games accessories sales increased by eight and nine percent.

The top 10 games for 2016 include: Tom Clancy’s The Division, Far Cry: Primal, The Legend of Zelda: Twilight Princess HD, Grand Theft Auto V, UFC 2, MLB 16: The Show, Pokken Tournament, NBA 2K16, Call of Duty: Black Ops III, and Minecraft.

Chris Cocks Joins Hasbro as Wizards of the Coast President

Chris Cocks 1 2013Chris Cocks will replace Greg Leeds as president of Wizards of the Coast, the game and entertainment subsidiary of Hasbro. Leeds has resigned from the position, and served in his position since 2008, and started at Hasbro in 2001.

Cocks most recently served as vice president, OEM technical sales at Microsoft Corporation, where he led a global sales and technical engagement team. Prior to his eight years at Microsoft, Cocks served as vice president of educational games at LeapFrog, where he led a cross-discipline team to drive hardware planning, software design and development, and marketing and channel management.

Drones Rulemaking Committee Makes Recommendations to FAA

The Micro Unmanned Aircraft Systems (UAS) Rulemaking Committee submitted recommendations to the Federal Aviation Administration (FAA) to establish framework for classifying and flying drones above people, according to the Toy Industry Association. The recommendations will be used as a basis for an FAA-proposed rule that will be issued this year. [Read more...]

Massachusetts 5th Grader Awarded ‘Top Banana’ At Inaugural Bananagrams Challenge

BananagramsTopBananaEleven-year-old Keely Cahoon, from Ralph D. Butler Elementary School in Avon, Mass. defeated 10,000 other 4th through 6th graders in New England to win the first-ever U.S. Bananagrams Challenge. The fifth grader was crowned ‘Top Banana’ after triumphing over 11 other kids at the live Grand Final of the word game tournament, held on April 9 at the Omni Providence Hotel in Providence, RI, home state of Bananagrams. [Read more...]

The NPD Group Reports on Consumer Viewing Habits of eSports, Streaming Gameplay

According to eSports and Streaming Gameplay, the latest report from The NPD Group, 44 percent of current gamers have watched either formal eSports competitions or informal video streaming of gameplay in the past six months. [Read more...]