China Toy Fair


World of Toys Pavilion at the Hong Kong Toys & Games Fair Grows

SpielwarenmesseegSpielwarenmesse eG is increasing the display space at its World of Toys pavilion at Hong Kong Toys & Games Fair from 385 square meters to 427 square meters. According to Spielwarenmesse eG, 22 companies from 12 countries have already registered for the pavilion, and applications for the pavilion can be submitted until September 30.

The Hong Kong Trade Development Council (HKTDC) organizes the Hong Kong Toys & Games Fair, which is scheduled for January 12 to 15. For more information about the pavilion, contact Andreas Pfeiffer, project manager, Spielwarenmesse eG, at a.pfeiffer@spielwarenmesse.de.

World’s Tallest Toy to Be Constructed at Big Build Festival

Tallest BuildingThe National Building Museum in Washington, D.C., will attempt to set a new Guinness World Record by creating the world’s tallest construction toy tower out of Superstructs at The Big Build, a festival taking on September 20. The tower will be built in collaboration with WABA Fun LLC, and will be constructed to surpass the previous record of 114 feet. A team of engineers from the Southern Methodist University Lyle School of Engineering won a competition to design the structure and will be on hand to see its completion. A Guinness World Records representative will confirm the record at 3 p.m.

[Read more...]

Lalaloopsy Girls Movie to Debut on Nickelodeon

An all-new Lalaloopsy Girls movie, Lalaloopsy Girls: Welcome to L.A.L.A. Prep School, will air on Nickelodeon on September 7 at noon. The one-hour animated special features the new Lalaloopsy Girls students at the Lalaloopsy Academy for Learning Arts, where they learn to navigate the fun and quirky school, attend classes, join clubs, and make friends along the way.

Thanks to The Lego Movie, Lego Is World’s Largest Toy Maker

LEGO_LogoAs reported by The Wall Street Journal today, Lego is currently the world’s largest toy maker.

Denmark’s Lego A/S said that revenue during the first six months rose 11 percent, boosted by The Lego Movie products. This makes Lego the biggest toy company in the world in terms of both revenue and profit, ahead of Mattel Inc. The jump also puts Lego slightly ahead of Mattel in sales for the first six months of the year.

A sequel to The Lego Movie, The Lego Movie 2, is scheduled for release in 2017, and Warner Bros. has already set the release for the Ninjago movie next year.

The licensing of the movies themselves isn’t a significant element of sales for Lego compared with the sales of movie-related boxes of bricks. Overall first-half sales for Lego rose to 11.5 billion Danish kroner ($2.03 billion) from 10.4 billion kroner in the same period last year, the company said. [Read more...]

American International Toy Fair to Host Digital Kids Conference

DKConnThe 9th Annual Digital Kids Conference will co-locate with the American International Toy Fair in February at the Jacob K. Javits Convention Center in New York City. The Digital Kids Conference will take place on February 16 to 17 and will address new strategies, valuable tools, and marketplace insight that will help youth-focused media professionals to create best-selling digital toys, games, and media services for kids. In addition, the pre-conference Learning Summit, scheduled for February 15, will explore the changing innovations occurring in learning technology, with a focus on consumer and curriculum based learning products and services.

All Toy Fair attendees will have access to the conference and Learning Summit and Toy Industry Association members will receive reduced rates to attend the sessions. Digital Kids Conference attendees will have access to the Toy Fair show floor and be among the first to view the new toys and games on display.

Not a Hoax! Not a Dream! Marvel Launches Month-Long National Celebration: Marvel Super Hero September!

SuperHeroSeptemberDisney Consumer Products and Marvel have teamed up for Marvel Super Hero September, a national multi-platform campaign that encourages the public to, “power up like a Marvel super hero.” This month-long celebration features retail partnerships, licensing partners, advertising, and online activations. The strategy is on behalf of the Marvel brand, as both Marvel and its characters celebrate 75 years of history.

“This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

The central hub for Marvel Super Hero September is a new online portal, superheroseptember.marvel.com, which houses content and activities, including a national photo sweepstakes contest supported by select national retailers. Marvel is also re-launching marvelkids.com with additional content. [Read more...]

Lottie Dolls Hosts Holiday Adventure Story Writing Competition

Lottie 2Lottie Dolls is hosting the Lottie Holiday Adventure Story Writing Competition for kids ages 10 and under to write a story about Lottie and her holiday adventures. Kids can put their creativity and imagination to action through writing about themes like a love of reading, writing, and a passion for adventure. One winner will receive a selection of ten books from the Lottie Pinterest folder, Great Books for Girls, and new Lottie products before they hit shelves.

To enter, a parent or guardian is asked to download a printable template from the story writing app on the Lottie dolls Facebook page. Parents are then required to take a photo of their kid’s story and upload it onto the storywriting contest Facebook app and fill in a form to grant permission for the entry to be considered for the competition.

Entries will be judged on creativity, originality, fun, overall kid appeal, and keeping true to the pro-girl values of the Lottie brand. The closing date for entries is Friday, September 12.

Zuru Signs Global Deal with Bunch O Balloons

BunchOBalloonsZuru has signed a global exclusive deal with Bunch O Balloons, which raised close to $1 million through the crowd-funding site Kickstarter.

Bunch O Balloon’s design allows for 100 water balloons to be filled in less than 60 seconds. The balloons are also self-tying, eliminating the step of tying regular balloons.

“We chose to work with Zuru because of their vast global network, marketing ability, and their expertise in automating production,” says Josh Malone, the creator of Bunch O Balloons. “They have an ability to work quickly, and much like us, are a family-run business who are incredible people to work with, and we are excited to be moving forward with them.”

Bunch O Balloons will be hitting the U.S. market next spring.

Toys “R” Us Inc. Reports Second Quarter Financial Results

ToysRUsLogo copyToday, Toys “R” Us Inc. reported financial results for the second quarter ended August 2. Consolidated net sales were $2.4 billion, an increase of 2.7 percent versus the prior year period. Excluding the impact of foreign currency translation, which increased net sales by $7 million, the company experienced an improvement in net sales of $56 million, or 2.4 percent. The growth was primarily a result of an increase in comparable store net sales in both the Domestic and International segments, as well as new stores in the International segment.

Second quarter highlights include domestic comparable store net sales up 1.5 percent, primarily driven by increases in the core toy, learning, and entertainment (which includes electronics, video game hardware and software) categories. International comparable store net sales were up 2.5 percent primarily due to increases in the core toy, learning and seasonal categories.

Adjusted EBITDA was $81 million, compared to $74 million in the prior year, an increase of $7 million, or 9.5 percent.

ChiTAG Welcomes New Advisory Board for Third Annual playCHIC Fashion Show

CHITAGThis year’s playCHIC advisory board is brand-new as the most stylish part of The Chicago Toy & Game Group’s (ChiTAG) Toy & Game Week is returning for the third time. playCHIC is a runway show that combines fashion with top toys.

This year’s playCHIC elite advisory board includes Anna van Slee, this year’s director of playCHIC and co-founder of Otherdoor Entertainment; Alison Ray, managing editor and founder of sassymomsinthecity.com; Gwen Austin, founder of RC Art Toys; Joan Severance, acclaimed model, actress, and game developer, who also walked in last year’s playCHIC fashion show; Mary Couzin, CEO and founder of ChiTAG; Moira Tuffy, who has developed brand identities and executed events for clients; and Peach Carr, self-taught Chicago designer on the eighth season of Project Runway and the second iteration of Project Runway: All Stars.

The 2014 playCHIC fashion show will hit the catwalk on Thursday, November 20.