CTA Reports Increase in Toy Sales, Brand Awareness

China Toy Association (CTA) has released its “2010-2011 China Toy Consumption Report/ 10-2011 China Department Stores’ Toy Sales Report.” The survey included responses from more than 5,000 consumers and 700 department stores about infant, educational, plush, electronic games, plastic electronic, dolls, models, cartoon-licensed, and ride-on toy brands.

The report revealed that toys priced at $15-$30 (USD) have become more popular, with sales increasing 4 percent last year compared to 2009.

In terms of retail destinations, last year more consumers (3 percent increase) purchased toys at chain stores, online stores, or other channels compared to 2009. Additionally, 80 percent of department store sales grew in 2010, and the average sales per square meter totaled $2,200.

Brand awareness also increased. More than 80 percent of consumers could remember the brand names of the toys they purchased, an increase of more than 4 percent compared to 2009.