Hasbro, Inc. and DreamWorks Animation have entered into an agreement to create toys and games inspired by DreamWorks Animation’s B.O.O.: Bureau of Otherworldly Operations and Trolls properties. Through this deal, Hasbro will unveil franchise-inspired product lines across major toy categories, with theatrical releases supporting B.O.O. and Trolls arriving in theaters in 2015 and 2016, respectively.
B.O.O.: Bureau of Otherworldly Operations is the classified agency you’ve never heard of and certainly never seen. Dedicated to protecting the Universe from evil hauntings, the agents of B.O.O. have a secret weapon: they are ghosts themselves. When B.O.O. faces its biggest threat yet—an uber-villain with a ghastly plan—top agent Jackson Moss (Seth Rogen) and his wacky partner Watts (Melissa McCarthy) team up for the job.
DreamWorks Animation also recently announced the acquisition of the Trolls franchise. The Trolls experienced a resurgence in the 1990s, and in 2003, the Toy Industry Association named Trolls on its list of One Hundred of the Century’s Most Treasured Toys.