Jakks Pacific has launched the new Winx Club doll line available now at Toys “R” Us and Walmart. Girls and their families were invited to transform into Winx Club fairies and enjoy mini makeovers, delicious smoothies, and much more. Check out these photos from the event, held on July 19 in New York City!

Girls celebrate the launch of Jakks Pacific’s Winx Club product line with fairy makeovers.

Girls check-out the new product line at the launch event.


Girls sing with the Winx Club Rock Star Microphone.

Chris Byrne, “The Toy Guy,” interviews a little girl at the Jakks Pacific Winx Club product line launch event.

A little girl celebrates with “Bloom” from the Winx Club doll line from Jakks Pacific.


This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.