China Toy Fair


Marvel Signs Multi-year Agreement with Maisto

Marvel Entertainment continues to expand its presence in the toy category through a new deal with Maisto International for die-cast toy vehicles featuring Marvel’s Super Heroes.

As part of this worldwide, multi-year agreement, Maisto has been awarded the rights to produce and market a range of die-cast vehicles and playsets based on several Marvel characters and brands including Super Hero Squad, classic Marvel properties, and Marvel Studios’ upcoming feature films, Iron Man 2, Thor, The First Avenger: Captain America, and The Avengers.

Product categories planned are die-cast vehicles including cars, off-road trucks, motorcycles, planes, and trains, as well as die-cast vehicle playsets. The Marvel collection is scheduled to launch late in the second quarter of 2010 and will be available at mass market, collector, specialty, and toy stores.