China Toy Fair


Mattel’s UNO Game to Become Television Game Show

Mattel and The Gurin Co. have partnered to create UNO: the Game Show, a fast-paced, high-stakes show based on the classic card game. UNO: the Game Show transforms the popular card game into a game show in which players match colors, numbers, and wits for a shot at a cash prize. The format will be available as a half-hour daily game show with a $100,000 jackpot and an hour-long primetime version in which players compete for $1 million. The Gurin Co. has secured worldwide television rights to the game and will be distributing the format for the first time at MIPTV in Cannes, France.

UNO: the Game Show was created by Caleb Nelson and Tim Sheridan and developed for TV by Phil Gurin. It will be produced by The Gurin Co. in association with Mattel Inc.