MGA Owns Bratz Brand, Says Appeals Court

The Ninth Circuit Court of Appeals has ruled that MGA Entertainment is the owner of the Bratz brand, not Mattel. In a unanimous decision, Chief Judge Alex Kozinski spoke on behalf of the panel saying that “it is not equitable to transfer this billion dollar brand­­­––the value of which is overwhelmingly the results of MGA’s legitimate efforts” to Mattel. The 24-page opinion stated: “it’s likely that a significant portion––if not all––of the jury verdict and damage award should be vacated.”

MGA founder Isaac Larian said the company will re-launch a new line of Bratz products, as well as release new Moxie Girlz, Moxie Teenz, Bitty Buttons, and BFC, Ink products, this August.

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