China Toy Fair


New Ben 10 Series from Cartoon Network Launches in September

The “Experience the Omniverse” sweepstakes will give kids a chance to meet the new aliens from the upcoming animated series, Ben 10: Omniverse, which will premiere on September 22. By entering the product UPC code and holding their Ben 10 Omniverse packaging up to their computer web cam, kids can unlock one of five alien masks. The child can then put his or her face in front of the web camera and a 3D alien mask will appear. Kids can then see what it is like to become one of Ben’s new Omniverse Aliens.

Each week, different masks will be revealed. As kids bring home new products, they can try and unlock all five masks. Each time a mask is unlocked, the child will be entered to win a Ben 10: Omniverse Premiere Party at their local movie theater with 50 of their friends before the cartoon’s debut on Cartoon Network.

Kids who go online to reveal their aliens also had the opportunity to collect secret numbers that can be used in the “Crack the Code: Unlock the Omnitrix” sweepstakes. From September 22 to January 31, fans can enter their secret numbers to try and crack the code on the website. There will be bi-weekly drawings to win Ben 10 toy prize packs, and a Grand Prize winner will receive a trip for four to the Atlantis resort in the Bahamas, including a Dolphin interaction experience and access to the kid’s and/or teen club.

Bandai Ben 10 fans can visit www.bandai.com/ben10omniverse/promotion to enter to win the first phase of the sweepstakes until August 29 and the second phase of the sweepstakes from September 22 to January 31. Rules & Regulations can be found in the “Help” section on www.bandai.com/ben10omniverse/promotion.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.