Marketing research agency BrandTrends Group and licensing agency Markettcom teamed up to host the first-ever licensing awards for the Middle East and North Africa (MENA) region.
The Licensing Horizons Awards took place at the Licensing Horizons conference in Dubai on Feb. 27. Maura Regan, President and CEO of Licensing International, served as the keynote speaker.
The Licensing Horizons Awards features six categories: Favorite Animated Series or Film Award, Best Family-Friendly Content Award, Toy Brand for Educational Content Award, Environmental and Social Responsibility Award, Most Innovative Digital Experience Award, and Most Engaging Social Media Presence Award.
The winners of these awards were chosen through data recevied directly from consumers and kids up to 14 years old in the United Arab Emirates (UAE) and Saudi Arabia.
The winners of the Licensing Horizons Awards include:
- Favorite Animated Series or Film Award: Tom & Jerry
- Best Family-Friendly Content Award: Spider-Man
- Toy Brand for Educational Content Award: Blippi
- Environmental and Social Responsibility Award: Birds of Paradise
- Most Innovative Digital Experience Award: Barbie
- Most Engaging Social Media Presence Award: Boomerang
