China Toy Fair


New Licensees for Wildbrain’s Yo Gabba Gabba!

Wildbrain Entertainment has signed seven new licensing deals for its hit series Yo Gabba Gabba!. Funko, manufacturer of entertainment bobblehead products, vinyl action figures, and plush toys, will develop a line of Yo Gabba Gabba! collectible toys, available at specialty, department stores, and mass retailers nationwide starting in April. Nyko, manufacturer of accessories for Wii, PlayStation 3, Xbox 360, and 3DS, will develop game accessories and an all-new DS docking station/alarm clock for the property, which will be available across all retail channels late next year. Press Pass, Inc., the trading card and licensed collectibles company, will develop a line of Yo Gabba Gabba! trading cards that will be sold across all distribution channels starting in February.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.