This year, ToyAwards, presented to new products at the Spielwarenmessee International Toy Fair in Nuremberg, were awarded to products that displayed a unique play idea, concept, or creative design, as well as products with material properties and safety aspects. The four categories include Baby & Infant, Preschool, School Kids, and Teenager & Family. The awards aim to provide consumers and the trade guidance on the best new products. Visitors also had the opportunity to choose their personal favorite, the Traders’ Favorite, from the four ToyAward winners. The awards were announced at the closing press conference, and the winners received a prize of 20,000 euros.
The winners were:
Baby & Infant: Mini Micro with Seat/ Micro Mobility Systems Ltd. The Mini Micro grows with the child. One-year-olds can take their first ride on a Mini Micro and convert the roller later on.
Preschool: Appmates/Spin Master International S.à.r.l. Using a free app for the iPad, children place a racecar from Disney’s Cars series onto the touchscreen for a racing experience.
School Kids: Lego Friends Dream House / Lego GmbH. The Lego Friends Dream House, designed specially for girls, is a pink dream house that enables them to use their imagination for role play.
Teenager & Family: Talat/ Huch! & Friends Hutter Trade GmbH. Talat stands for the Arabic numeral three, and is a game for up to three players. Players maneuver their pieces over a multidimensional, three-section board.
This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.