In one of its largest in-game events, Roblox recently saw a turnout of 1.5 million users—playing over 6 million times—for its Easter-celebratory game, The Egg Hunt.
Over three days, these players hunted for virtual hidden eggs on the exclusive Easter-themed world and logged in a collective 750,000 hours of playtime. The annual event offered players a chance to uncover 40 unique eggs that, when collected, can unlock a new hat for their avatars.
Carlos Cadorniga is an editorial intern at Adventure Publishing Group and a recent journalism graduate from Stony Brook University. He crafts weekly toy reviews for The Toy Insider and contributes to the Toy Book trade magazine. His hobbies include watching cartoons, singing, playing video games, creative writing, and bragging about his trip to Japan. His favorite color is pink and he will not let you forget it, and his favorite sport is seeing how many episodes of The Office he can rewatch on Netflix in one sitting.