The Shanghai International Children Baby Maternity Industry Expo (CBME China), has formed an alliance with the ABC Kids Expo, held in the U.S., and Harrogate Nursery Fair/Baby Products Association (BPA), held in the UK, for reciprocal pavilions at each other’s shows.

Held annually in Shanghai, CBME is now the largest sourcing event for baby, children, and maternity products; ABC Kids Expo is the largest North American baby, maternity, and juvenile products exhibition; and Harrogate Nursery Fair is the UK’s only nursery trade event.

Due to the challenges of exhibiting internationally, all show management agreed that providing a turnkey exhibit for new-to-market companies was essential. In addition to pavilions in each other’s shows, each exhibition will hold export opportunity seminars at each respective exposition and receive additional publicity through co-marketing promotions.