Moose Toys‘s Shopkins brand topped 2015 U.S. toy sales as the hottest selling toy of the year, according to The NPD Group/Retail Tracking Service. The company claimed two of the top four positions of the study with the Shopkins 12-Pack as the hottest selling toy of last year and the Shopkins 2-Pack coming in fourth.
The tiny collectibles have increased Moose Toys from their 25th position ranking to sixth among toy manufacturers in the U.S. To date, more than 199 million Shopkins characters have been sold in the U.S.
