China Toy Fair


Survey: What’s the hottest thing for kids?

Following are the results from an NPD Group survey that was fielded for four weeks in February 2012 in response to the question:What would the kids you know say is the hottest new thing these days?”

Roughly 3,950 mentions were compiled of things that kids are currently into, and here’s how the top 10 most mentioned responses stack up:

6% Justin Bieber
3% iPad
3% Cars: The Movie (franchise)
2% Twilight
2% Video Games
2% Angry Birds
2% Dora the Explorer
2% LEGO
1% iPhone
1% iPod

Justin Bieber remained at the top of the list in this follow-up to NPD’s September 2011 survey, in which Bieber captured 9 percent of total mentions followed by Cars: The Movie (franchise), Xbox 360, Disney, iPad, iCarly, Dora the Explorer, Nintendo Wii, and Transformers.

Some of the brands, franchises, celebrities, or items that show to be emerging in popularity include (in no particular order) Justice Clothing for Girls, Victorious, The Hunger Games, Skylanders, PlayStation Vita, Beats by Dr. Dre, Big Time Rush, Team Umizoomi, The Voice, Dr. Seuss’ The Lorax, Jeremy Lin, Adventure Time, and Dubstep.

The NPD Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14 across product categories with an emphasis on licenses and brands. In addition, each month we ask an open-ended unaided question designed to provide insight into what is top-of-mind with kids today.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.