Frito-Lay and Activision Partner for Skylanders Giants

Skylanders-Giants-logoPepsiCo‘s Frito-Lay North America division and Activision Publishing Inc. have launched a summer promotion for Skylanders Giants. The promotion includes the free Skylanders Giants In-Store Adventure mobile app, which is available for download on iOS and Android platforms. Once downloaded, users can scan in-store barcode headers and special-edition Frito-Lay variety packs to see a Skylanders Giants character appear on their mobile device.

Players can also obtain limited-edition Skylanders Giants Sidekicks figures by purchasing specially-marked Frito-Lay 20-count variety packs and entering the in-pack code online. Four different figures, compatible with the Skylanders Giants video game, are available through this offer.

When shoppers use the app to scan all three Frito-Lay and Skylanders Giants in-store displays, they’ll unlock additional interactive content. The promotion ends September 2.

Mind Candy Partners with Activision for Moshi Monsters Game

Katsuma_Unleashed_AUSMind Candy has partnered with Activision Publishing Inc. for a new video game, Katsuma Unleashed. The game is planned to hit store shelves on October 11 in Europe and November 5 in North America, and is currently in development at UK-based studio Sumo Digital for the Nintendo DS and 3DS handheld gaming systems.

Katsuma Unleashed is a side-scrolling, action-adventure platform game designed to appeal to Moshi fans of all ages. In a move away from the previous two titles, the game will feature stand-alone hero character Katsuma. As the franchise’s most popular Moshi Monster, players will embark on a voyage with Katsuma through new worlds packed with mini arcade challenges and boss battles. Along the way, Katsuma will have to battle enemy characters using powerful new capabilities, including Furi’s Smash and Diavlo’s Flight, in order to rescue other Moshi Monsters. Another feature available in the 3DS version is StreetPass secrets—18 explorable maps and monster attack games where users get to play as each of the Moshi Monsters, each with its own unique set of moves.

McDonald’s, Activision Partner for Skylanders Giants Happy Meals

McDonald’s restaurants and Activision Publishing Inc. have partnered to launch Skylanders Giants Happy Meals. In North America, the program will run from April 12 to May 2, while supplies last, and will rollout in other select countries later this year.

Participating McDonald’s restaurants across the U.S. and Canada will offer customers who purchase a Happy Meal one of nine unique toys from Skylanders Giants, each with their own play feature, as well as a coupon for $10 off the Skylanders Giants starter pack. The upcoming Happy Meal program includes figurines inspired by Skylanders Giants characters as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher, and Kaos.

To maximize awareness, McDonald’s will support the three-week promotion with a fully-integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging and an online web and social media presence.

Skylanders Franchise Reaches More Than $1 Billion in Worldwide Retail Sales

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced that together Skylanders Spyro’s Adventure and Skylanders Giants have generated more than $1 billion in retail sales worldwide, inclusive of toys and accessories.

Last year, the combined sales of Skylanders Giants and Skylanders Spyro’s Adventure toys out-sold the top action figure lines in the U.S. and Europe, including Beyblades, Star Wars, and Transformers. Additionally, through January, more than 100 million Skylanders toys have been sold at retail. [Read more...]

Calling Young Portal Masters: Celebrate New York Toy Fair with Skylanders Giants

Months before the Skylanders Giants character Ninjini hits retail shelves, kids and their families are invited to Toys “R” Us to get their hands on the character, while supplies last. To celebrate the American International Toy Fair taking place in New York City this month, Activision Publishing Inc. and Toys “R” Us are partnering to host a special event at Toys “R” Us Times Square, the company’s international flagship store, on February 5 at 4 p.m. The first fans to line up along Broadway for the event will have an opportunity to receive a complimentary Ninjini figure before it is officially available for purchase in North America.

Also at the event, kids will have the opportunity to meet their favorite Skylanders characters, experience the year’s most popular game at in-store game kiosks, and receive other fun Skylanders Giants giveaways.

Activision to Sell Limited Edition Dog Tags to Benefit the Call of Duty Endowment

It’s time to get tagged! Activision Publishing, Inc. has announced the sale of limited edition dog tags that will benefit the Call of Duty Endowment, a non-profit that helps veterans find jobs by assisting organizations that provide job placement and training services for veterans.

The dog tags will be available throughout the holiday season in more than 12,000 stores across the country including GameStop, Walmart, Toys “R” Us, Best Buy, and Target.

Customers will find the dog tags in dedicated Call of Duty sections and counter displays. Activision will be donating proceeds from the sales of the dog tags to the Call of Duty Endowment.

Kids’ Hit Cartoon Series Comes To Life With Transformers Prime Video Game

The battle to protect mankind from the evil Decepticons rages on in the Transformers Prime video game from Activision Publishing, Inc.

Created for kids and based on the animated television show produced by Hasbro Studios seen in more than 170 countries and airing on The Hub television network in the U.S., Transformers Prime allows fans to take on the roles of Optimus Prime, Bumblebee, Arcee, Autobot Ratchet and Bulkhead as they fight through heroic battles against the Decepticons all around the world. Players will engage in brawler-style combat and diverse driving sequences in order to save Earth from the sinister Megatron and his new secret weapon, Thunderwing.

Transformers Prime is available now for Nintendo‘s Wii system, and the Nintendo 3DS and Nintendo DS hand-held systems, and will be a day-one launch title for Nintendo’s new Wii U system launching on November 18.

For more information and exclusive updates, fans can visit www.TransformersPrimeTheGame.com.

Skylanders Giants Debuts 16 New Characters, Tech with October 21 Release

Portal Masters everywhere will once again face the evil Portal Master Kaos in a brand new adventure in Skylanders Giants, which is poised to prove that bigger really is better when the game hits store shelves in North America on October 21 for Nintendo’s Wii system, Nintendo 3DS, the Xbox 360 game and entertainment system, and the PlayStation 3 computer entertainment system.

Check out the trailer!

[Read more...]

The Wait Is Almost Over: Nintendo to Release Wii U, 23 New Games November 18

Nintendo is unleashing the largest launch-day video game lineup in its history for its new Wii U home console. When Wii U launches in the Americas on Nov. 18, 23 games from Nintendo and its third-party publishing partners will be ready to play as well. These include Nintendo-published games like Nintendo Land, New Super Mario Bros. U, Sing Party, and Ninja Gaiden 3: Razor’s Edge, as well as third-party powerhouses like ZombiU from Ubisoft, Call of Duty: Black Ops II from Activision Publishing, Inc., Disney Epic Mickey 2: The Power of Two from Disney Interactive, FIFA Soccer 13 from Electronic Arts, and Scribblenauts Unlimited from Warner Bros. Interactive Entertainment.

Can’t wait until November 18? Check out the trailer!

The high-definition Wii U system is available in two versions, and each comes with a touch-screen Wii U GamePad controller. The Basic Set will be offered in white at a suggested retail price of $299.99 in the U.S., while the Deluxe Set, which includes higher storage capacity, additional accessories, and Nintendo Land, will be offered in black at a suggested retail price of $349.99 in the U.S. [Read more...]

Skylanders Cloud Patrol Available on Amazon’s New Kindle Fire HD

Get ready to take to the skies and search for escaped trolls on an entirely new mobile platform. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., is releasing Skylanders Cloud Patrol for the Kindle Fire HD, alongside the first-generation Kindle Fire.

Exclusive to the version of Skylanders Cloud Patrol on Kindle Fire, players will be able to purchase toys within the Skylanders Cloud Patrol game app itself with the push of a button. Leveraging the “always logged in” feature of the Kindle Fire, buying the physical toy in-app will unlock the digital character immediately via Amazon’s 1-Click Purchasing, while the physical toy is shipped to the user.

Skylanders Cloud Patrol is a recently released mobile gaming experience set in a new region of Skylands that has been overrun by the evil minions of Portal Master, Kaos. With all 30-plus Skylanders available to unlock, the game lets players take command of a sky-ship and use their favorite Skylander to dispatch the baddies using touch gestures to tap-and-shoot or swipe the screen to create combos.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.