Amazon Dash Buttons Available Now for Nerf and Play-Doh

Hasbro LogoPlay-Doh and Nerf are the first toy brands available on Amazon’s Dash program. The Amazon Dash Button is a small, Wi-Fi enabled electronic device that allows Amazon Prime customers to reorder preferred products with the press of a button. [Read more…]

Amazon, Mattel Ink Production Deal to Greenlight American Girl Specials

Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.

The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.