Mark your calendar: Prime Day returns this summer on July 11 and 12.
Amazon, the retail and entertainment giant, has announced plans to host the 48-hour event, which is packed full of major savings. As with other years, 2023 will see toys and games heavily featured.
“Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love,” says Jamil Ghani, Vice President of Amazon Prime. “With invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line.”
Amazon will face fierce competition this year from companies such as Target, whose Target Circle Week event overlaps the same days, and Walmart, whose Walmart Plus week begins on July 10.