Sweet Suite 2016

COMMENTARY: Smart Technology Spans New Categories

by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant

Resized,Reyne_RiceSmart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.

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Carrera Celebrates 50 Years of Racing in Style with Commemorative Products

Carrera, the worldwide market leader in the scale model racetrack sector, is celebrating 50 years of the Carrera brand. The cult pop group Yello has joined Carrera to hit the grid, put the pedal to the metal, and fire up the worlds of music and slotcar racing with a special Carrera remix of “The Race.”

There’s also a prototype Carrera App for iPhones and iPads to let slotcar pros know they’re using state of the art technology. Carrera’s 2.4 GHz wireless+ technology now enhances the slotcar market. In fact, wireless+ is now also available with the analogue Evolution system. Budding Carrera drivers also have plenty to enjoy this year as the Teenage Mutant Ninja Turtles celebrate their debut. Disney/Pixar Cars and The Amazing Spider-Man are also available to keep young fans busy. Kart legends Mario and Luigi are also in the thick of the action with Nintendo’s Mario Kart 7. [Read more...]