China Toy Fair


TIF Contributes More Than $300,000 in Toys to TODAY Show Gift Drive

toyindustryMore than 30,000 children in need nationwide will receive brand new toys and games this holiday season, thanks to generous toy companies that partnered with the Toy Industry Foundation (TIF) to participate in the TODAY Show Holiday Gift Drive.

TIF appeared on the TODAY Show’s November 26 episode to celebrate the toy industry’s contribution to the gift drive, benefiting dozens of charities across the country. The companies pitched in to donate more than $300,000 worth of toys for families facing financial hardships and children who are sick, living in domestic violence shelters, residing on military bases, or otherwise in need.

The Foundation thanked the following companies: Cartamundi USA, Children of America Dolls, Creations By You, Do-a-Dot Art, Green Toys,
Griddly Games, International Arrivals, International Playthings, Little Pim, McNeill Designs, Orb Factory, Safari Ltd., Savvi, Schleich USA, Smart Gear, Smart Toys and Games, ThinkFun, Ukloo Kids, VTech, WowWee USA, and Wyla, Inc.

TIF has participated in the TODAY Show Gift Drive for the past four years, providing a total of 88,000 toys (valued at more than $900,000).

Military Families in San Diego Receive Toys and Games from Toy Industry Foundation

Nearly 1,000 children of military personnel stationed in San Diego, Calif., were treated to a toy giveaway on March 2 by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services

Families stationed at Naval Base Coronado were joined by marine families from nearby Camp Pendleton for a fun-filled day of play, crafts, entertainment, and food. The children were gifted with brand new toys and games donated by toy manufacturers from across the nation.

The event was the first of many toy giveaways to be held on military bases this year as part of the joint TIF/BGCA Play Comforts program–the first-ever national toy distribution program to serve every branch of the military. Now in its fourth year of operation, the program has provided more than $3.5 million in toys for children residing on U.S. military bases.

Gifts distributed at this event were donated by Barb-a-Mel Books, Cartamundi, Cloud B, DuneCraft, Elenco, GANZ, Gibout Toys, Hasbro, Kidz Toys, Lee Magic Pen, LEGO, Look Out World, Mattel, MindWare, RBI Toys, Squishable, TMI Toy Marketing International, and Wonder Forge.

Toy Industry Foundation Brings Holiday Cheer to Families on Hawaii Military Bases

More than 3,000 boys and girls living with their parents on Hawaii’s Schofield Barracks and Fort Shafter U.S. Army bases were treated to two days of toy giveaways on December 4 and 6,respectively. The events were hosted by the Toy Industry Foundation in partnership with Boys & Girls Clubs of America (BGCA) Military Services, who brought the spirit of the season to military families complete with gifts, holiday carolers, and the lighting of two of the largest Christmas trees in the country.   [Read more...]