Fisher-Price Continues as Master Toy Partner for Silvergate Media’s Octonauts

OctonautsUK independent entertainment company, Silvergate Media has signed a renewal deal with Fisher-Price Inc. to continue as master toy partner for its preschool property Octonauts.

During its first term, branded toys have hit shelves across the UK, France, Germany, Australia, and the U.S. with an exclusive Toys “R” Us launch.

The animated adventure series has been sold in more than 100 territories and is broadcast on CBeebies in the UK, Disney Junior in the U.S., ABC in Australia, and SuperRTL’s Toggolino in Germany. The extension of the master toy deal will not only bring new toys, but build on the successful broadcast platform as well.

Creativity International Partners with Tesco for Mister Maker Promotion

Creativity International has teamed up with the UK’s largest retailer, Tesco, launching a major promotion featuring Mister Maker craft packs.

Mister Maker is the interactive arts preschool TV show from Zodiak Rights, which airs on CBeebies in the UK and has garnered an audience worldwide. The month-long Tesco promotion, which launched on May 16, will see Mister Maker craft kits at special promotion prices.

As part of the promotion, Tesco will also launch an exclusive Mister Maker Sealife Puppets Kit. The promotion will take place in 286 stores, each using a display unit containing eight different lines, including Mister Maker Sock Puppets, Pom Pom Animals, Wild Animal Masks, Animal Hand Puppets, Pencil Toppers, Make a Face, and the exclusive Sealife Puppets Kit.

Season 2 of Mike The Knight Gets Greenlight from HIT Entertainment, Nelvana

HIT Entertainment and Corus Entertainment’s Nelvana have approved a second season of their preschool phenomenon, Mike the Knight.

MTK_GROUP_CastleThe second season, comprising 52 x 12-minute episodes, is in production and is set to begin delivery to broadcasters in late Spring. HIT Entertainment and Nelvana Studio will produce the series jointly. In the second season, viewers will be introduced to Mike’s father and role model, the King of Glendragon, who has been away exploring faraway lands.

Treehouse in Canada, CBeebies in the UK, and Nick Jr. in the U.S. have committed to air Season 2 of Mike the Knight starting in May in Canada, this summer in the UK, and later in the fall in the U.S.

Season 2 will also see additional product rollout. For more information, visit www.miketheknight.com.

HIT Entertainment Announces Michael Carrington as New Head of Content, Production

HIT Entertainment, one of the world’s leading children’s entertainment producers and rights owners, has appointed Michael Carrington to the newly created position of head of content and production, HIT Global Brands.

Based in HIT’s London office, Carrington will be responsible for enhancing HIT’s center of excellence for content and development, reporting into Edward Catchpole. Marion Edwards will continue in her role as executive producer of HIT’s brands, reporting to Carrington.

Carrington joins HIT from Turner Broadcasting where he headed up the EMEA kids content team. Previously, he was controller of CBeebies and responsible for developing some of their most successful pre-school brands. A date has yet to be announced for his arrival.

Wibbly Pig Comes to the U.S.

9 Story Entertainment has partnered with NCircle Entertainment for home entertainment sales of its animated preschool comedy series Wibbly Pig in the U.S.

Wibbly Pig takes the daily routine of a young child and finds humor and fun in every part of it. 9 Story co-produced the series with Wish Films (UK), which was originally commissioned by the BBC’s Cbeebies, TVO, and Knowledge Network. The series is based on the Wibbly Pig books by Mick Inkpen. The series is currently seen in more than 100 countries and premieres on Sprout (U.S) during The Good Night Show on August 27.

Wibbly does what children do, from day-to-day activities like getting into bed, wrapping a present or climbing a tree, to fantasy play like meeting a giant or going to the moon. He moves seamlessly in and out of fantasy play, echoing the way children interact and play. The simplest tasks are turned into a comedy routine, which Wibbly shares with the viewer.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Mister Maker Inks New Licensing Deals

Zodiak Kids has secured a slate of licensing and television sales deals for CBeebies’ arts and crafts show Mister Maker. In the UK, The Christy Group has acquired the rights to produce a Mister Maker kids’ dress-up range to launch in Q4 2011. Carte Blanche has acquired the rights to develop a range of Mister Maker children’s greetings cards, which will launch Q3 2011.

Exim Peru, one of Zodiak Kids’ international agents, has licensed a complete range of arts and crafts sets to Hipermercados Tottus in Peru. The range, currently in development, will include stationery sets, backpacks, and lunch boxes. Further licensees in Latin America will be announced soon.

In Israel, appointed licensing agent Hop has inked a deal with Event Pro to produce a Mister Maker-branded mall tour. Additionally, Empire, Zodiak Kids’ appointed agent in Asia, has signed a deal with EEO/Pen2Stage for Mister Maker-branded activity areas in shopping malls in Singapore.

Mister Maker and the spin-off series Mister Maker Comes to Town are produced by The Foundation, part of Zodiak Media Group. Zodiak Kids holds worldwide rights in all media for the property.

Demon Records to Release Waybuloo Single

RDF Rights, part of the RDF Media Group, has licensed Demon Records the publishing rights to release a Waybuloo single, “Waybuloo Time For Yogo.” The song features some of the Pipling signature phrases and yogo movements that appear in the preschool series, which airs on the UK’s CBeebies.

“Waybuloo Time For Yogo” will be released digitally on August 9, and will be followed by the digital/CD album release of Waybuloo a World of Musical Happiness on September 6.

Waybuloo launched in the UK in May 2009 on CBeebies. The series now airs in 79 countries worldwide and RDF Rights has secured 34 licensees to date in the UK.

RDF Rights holds worldwide rights in all media in the property, with the exception of Canada where Decode Enterprises handles broadcast and home entertainment rights, and DHX Licensing represents consumer products rights.

New Distribution Deals for Tinga Tinga Tales and Guess with Jess

Classic Media’s Tinga Tinga Tales, a co-production with Tiger Aspect Productions in association with HomeBoyz, launched on CBeebies in February and is set for its U.S. debut on Playhouse Disney next spring.

The animated preschool show, inspired by traditional African folktales and the Tinga Tinga art of Tanzania, has announced new international deals, including ABC (Australia), Rai (Italy), Mini Mini (Poland), YLE (Finland), ViaSat 1, Can Family (Ghana), True Visions (Thailand), RTE (Ireland), NRK (Norway), SVT (Sweden), TVB (Hong Kong), JCC Al Jazeera Children’s Channel (Middle East), Canal Panda (Portugal), and France TV (France).

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Martin Yaffe to Produce ZingZillas Wheeled Toys

BBC Worldwide has appointed new licensees for the CBeebies’ new musical preschool series, ZingZillas.

Martin Yaffe has been picked to produce a range of wheeled toys for the brand. Other new licensees include Character World for ZingZillas bedding ranges, DNC for lunchware and melamine items, Trademark Collection for children’s bags and umbrellas, and Danilo for greeting cards and gift-wrap, among others. The new products are slated to hit retailers this autumn/winter.

ZingZillas premiered on April 5. BBC has already secured 14 licensees, including the master toy licensee, Vivid Imaginations.