Sesame Street turns 45 this year, and this past Tuesday, Sesame Workshop hosted a digital playground event in New York City to show off new apps, e-books, and other multimedia offerings for children age 5 and younger. During the morning-long event, several dozen little ones got to play test the latest in Sesame Street-branded games, which were set up at iPad stations. They also watched long- and short-format clips of Sesame Street online, courtesy of the brand’s latest digital video platforms.
During his welcome to guests, Scott Chambers, senior vice president of worldwide media distribution for Sesame Workshop, said that Sesame Street currently has an audience of roughly 5 million viewers on PBS. However, he pointed out that among the most recent generation of viewers, 63 percent of that audience is introduced to the program digitally; hence, Sesame Workshop’s latest efforts to develop the brand across a number of digital platforms.
Chambers, along with guest speakers Cookie Monster and Alan Muraoka of Sesame Street fame, took turns emphasizing the importance of self-regulation for kids–a theme reflected in several apps on-hand. One of the newest, Breathe, Think, Do with Sesame, teaches kids ages 2 to 5 how to deal with tough emotions by letting them play as a cute horned monster. Kids are presented with a choice of problem scenarios, such as having trouble getting dressed or getting ready for school, and then a choice of possible solutions. [Read more...]